Using push notifications for mobile app retention
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.
As the Director of Marketing Communications at Localytics, Kristin is focused on driving the public relations, analyst relations, thought leadership, event sponsorship/speaker's bureau and social media strategies for the company. She brings 15 years of experience in leading global public relations, marketing communications and content marketing campaigns and programs for a range of B2B technology companies, including early stage startups all the way up to large public companies.
Mobile marketing: How to fulfill the app retention mandate
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.
With push notifications, there’s always room for improvement
Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.
‘Alexa: How will voice impact my mobile marketing?’
Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for its impact on their brands.
It’s time to get real about omnichannel marketing
Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.