Customer experience
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
Facebook says it also fixed a bug that resulted in inaccurate retention graph data for videos running longer than two minutes.
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event.
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital.
YouTube announces more moves to chip away at TV ad budgets
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.
The MarTech Minute: Ex-Microsoft exec is new CMO at Sprinklr, Oracle acquires Grapeshot and more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
The new ads will be exclusive to Snapchat's Shows content -- the platform's premium TV-like videos produced by entertainment studios and TV networks.
At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office
After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its marketers to be ‘digital practitioners.’
Speakers at MarTech pull back the curtain on artificial intelligence
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in the near future.
How to increase B2B form submissions through conversion testing
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
Jeremy Epstein paints a picture of post-blockchain marketing and advertising
At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is coming.
7 ways protections for online content are being eroded
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections.
YouTube removed more than 8M videos for violent & extremist content during Q4 2017
YouTube says it's making strides in protecting viewers from abusive content, but brand safety is still not 100%.
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech conference.
Facebook gives creators new ways to monetize videos, while pushing more users to Watch
The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.'
Waze and Carto team up for location-based urban intelligence
The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.
Steering digital messaging with behavioral science insights
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content.
EU Commissioner: Two remaining antitrust cases against Google ‘advancing’
Billions in additional penalties are at stake.
Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage
Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales.
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.
Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.
Last chance! MarTech kicks off one week from today
It’s finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you’re responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don’t want to miss this event! You’ll have a terrific experience at MarTech. Here’s why: MarTech connects the dots “I find this the only […]
Why publishers should be taking action on net neutrality
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response.
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent of them.
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a memo.
A panda named Genius joins this world to boost a new IMAX movie
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers.
Brands, please stop ruining the consumer mobile journey with desktop experiences
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.
Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.
The power of podcasting: SEO keyword angles
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Expedia unveils a gaze-driven video campaign for resort hotels
The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a Finger.’
Programmatic is an amazing tool for branding. Here’s how to use it.
If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have missed
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Today marks two years since Facebook Live's launch.