Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How AI and CLV help app marketers drive business growth
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
How Facebook’s video ads’ watch time compares across formats
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.
Taplytics brings the quality of an in-store experience to mobile
The cloud company says that "magical" mobile experiences will drive higher ROI.
The 2018 content focus challenge
It's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond.
Personalization & machine learning in 2018: From comms to content
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.
Who’s listening? Apple’s new podcast analytic feature knows
The new dashboard is in beta and is only available for iOS 11 devices.
Alibaba’s UC browser beating Google Chrome in Indian mobile market
The browser's ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad revenue.
Empowered consumers are searching for the best and worst brands before they buy
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.
‘Alexa: How will voice impact my mobile marketing?’
Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for its impact on their brands.
Advertising is on life support
The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as well.
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017.
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.
‘CMOs at the Wheel’ authors Nadine Dietz & Erica Seidel on the modern marketing organization
Dietz & Seidel recently published their "CMOs at the Wheel" e-book based on interviews from their “Driving the Modern Marketing Organization” column.
The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.
How Snapchat can win back the influencers it has lost to Instagram
Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
Mobile advertising revenue was 54 percent of the total.
Calling all marketers: Our top mobile marketing columns of the year
Which mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.
Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.
2017: The year in social media
The social media landscape blew up in 2017 -- in so many ways.
Branch rolls out a new ‘people-based’ attribution engine
The company says that most marketers don't know how broken mobile attribution really is.
FCC repeals net neutrality by party line vote
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers “seek out or return to watch,” the company said.
Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.
People have held 17B video chats on Messenger so far in 2017
Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s messaging app.
Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]
Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.
Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
The ad owned more than a third of the views generated by the top 10 ads combined last month.
3 important search engines to leverage for content marketing
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.
Twitter will now display view counts for all videos, including ads
For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts.
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools to help get the wheels turning and generate fresh ideas for your blog content.
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
Unfavorable competition with Facebook and Google -- and the commodification of its own inventory -- has led advertisers to slow their spend on Twitter.
Report: YouTube set to raise ad prices on premium ad inventory
Higher rates to go into effect in 2018, despite (or because of) the platform's brand safety challenges.
YouTube Director app no longer available after only 6 months since its launch
The video ad-creation mobile tool aimed at SMBs was announced on June 15 of this year.
Why your end-of-year marketing strategy should focus on repurposing and re-engagement
The year 2017 may be winding down, but that doesn't mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year.
The most-watched ad on YouTube in 2017 was a spot from Samsung India Services
YouTube shares its most-watched ads and top-trending videos for 2017.
Instagram now lets brands feature Stories Highlights on their profile pages
Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection.
Google releases Android Go edition for India’s 400 million internet users
New version of Android is optimized for entry-level smartphones in developing markets.
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone […]