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Apple Watch: Even With 70 Percent “Not Interested” Apple Could Still Sell Millions
Now that details about the functions and pricing of the Apple Watch are public, industry observers are speculating about the sales outlook for the device. A new poll from Reuters (n=1,245) argues roughly 70 percent of the consumer public is simply “not interested.” While Pebble said it sold more than a million smartwatches, Android Wear […]
YouTube Brands & Creators Can Now Upload 360-Degree Videos
New video format works on desktop and Android devices, but not yet available for iPhones and iPads.
What On Earth Is Meerkat? And Why Should Brands Care?
New live-streaming video app has captured the attention of early adopters; few businesses are using it yet.
How Engaged Leaders Use Mobility To Build Brands & Businesses
Guest columnist and Altimeter CEO Charlene Li discusses how mobile can be leveraged by company leaders to support business objectives, provide excellent customer service, and foster a collaborative work environment.
6 Information Architecture Facts Every Business Should Know
There's a lot of confusion out there about what information architecture is (and isn't). Columnist Shari Thurow is here to clear up misconceptions and set the record straight.
Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011.
Hilarious Stirling Gravitas Character Is In Control Of Everything… Except His Urine Leakage
AMV BBDO uses humor to build the TENA Men brand.
Report: Google Seeking To Buy Mobile Ad Platform InMobi
According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are discussing a potential acquisition. A separate Reuters article cites a potential purchase price of $1 billion. However the Economic Times article says that InMobi is seeking $2 billion. Accordingly different valuations of the company could prevent […]
Entire Town Learns Sign Language In Viral Stunt For Samsung’s Hearing Impaired Conference Service
The tech brand orchestrates an elaborate stunt to promote its video conferencing service.
The Content Battleground: Performance Above The Noise
Columnist Jim Yu discusses the challenges marketers face when it comes to measuring content performance and value.
Official: Twitter Has Acquired Periscope Streaming Video App
Startup is still in private beta but is reportedly working on a mobile app similar to Meerkat.
Will Google Now Come To Apple Watch? Google Says Nothing To Announce
Apple held its big Apple Watch event this morning, showing examples of various apps sending notifications and alerts from the iPhone to the device. So what about Google? Google Now notifications are ideal for smartwatches — in fact, they’re a core part of Google’s own Android Wear. Will those come to Apple Watch? “We don’t […]
Callaway Teams With Dude Perfect For Epic Golf Stunt Social Campaign
The golf brand tapped the web celebs to create engaging content around its new clubs.
The Big News From Apple’s Event Today: TV, MacBook And Watches Aplenty
All over Techmeme are dozens of articles detailing Apple’s product announcements today. While there were many little announcements, the big news falls into three buckets: Apple TV, new MacBook and Apple Watch. Numbers and Momentum First the “momentum” numbers shared by Apple CEO Tim Cook: Apple has sold 700 million iPhones The company said it […]
Top 10 YouTube Video Ads In February: Super Bowl Spots Make Up More Than Half The List
Of the three remaining spots, two were GoPro ads generating more than 10 million combined views.
Google Adapting Android To Virtual Reality To Compete With Facebook
Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall Street Journal. Roughly a year ago Facebook bought VR startup Oculus Rift for $2 billion in cash and stock. At the time of the acquisition Facebook touted Oculus and VR as […]
How To Create A Content Marketing Culture At Your Company
Contributor Arnie Kuenn provides step-by-step guidelines to getting company buy-in for content marketing.
Smartphone Penetration Grows To 76 Percent In US — Report
The latest comScore smartphone data have arrived but not much has changed. The two noteworthy items in this month’s report are an increase in smartphone ownership and Pinterest’s entry into the top 15 apps list. The company says that the US smartphone market now comprises 75.8 percent of the total mobile subscriber population. In December […]
How Will Brands Cash In On Native Facebook Video?
Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video.
Content Marketing Success Now Depends On Your Own Website And UGC
Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content.
Report: Only Massive Nexus 6 Will Work With New Google Wireless Service
According to an article in the Wall Street Journal, Google Wireless could launch by the end of next month. The “big catch” being discussed today, however, is that only one phone will work on the hybrid network: the massive Nexus 6 (by Motorola). The device will need to jump between WiFi and wireless networks (Sprint, […]
VW Touts TDI Clean Diesel With ‘Golden Sisters’ Video Series On Tumblr
The German carmaker aims to dispel "old wives' tales" about diesel engines using humor.
How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching
What is PlayBuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares? Columnist Kelsey Libert discusses the findings of a recent analysis.
Google Announces Wireless Service Intended To Promote Industry Innovation
Google Wireless: the rumor was true. At the Mobile World Congress conference yesterday in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service. In some ways it’s more analogous to Google’s Nexus handsets than to Google Fiber, an analogy many financial analysts have used. Google played down any sort of direct, competitive assault on […]
Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too.
Does My Business Really Need A Mobile App?
If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don't want to fall behind the competition.
Twitter Enables Embedding Twitter Video On Websites
Taking a page from YouTube -- and beating Facebook to the punch -- Twitter now allows embedding its video without the tweet it came in.
Pandora Captures Mobile Attention Crown From Facebook In January
Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in January. Facebook had long been “time spent” app king in the US and still has greater mobile reach and aggregate user minutes, given its massive user base. […]
Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line
The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.
Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction
Google outbid companies like Amazon.com for exclusive rights to the top level domain.
What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald's.
Report: YouTube “Roughly Break Even” Even With A Billion Users
Is YouTube profitable or not? Is it Google’s still unrealized, brand-advertising revenue opportunity, or is it a troubled property that will never truly realize its potential? Questions surrounding YouTube’s revenues and profitably have dogged the Google division almost since it was acquired in 2006. “When is YouTube going to make money?” has been the refrain […]
Twenty20’s Crowd-Sourced Stock Image Service Exits Beta
Startup offers marketers looking for real-world illustrations a catalog of 45 million images sourced from a community of 250,000 photographers.
Understanding User Intent Differences Across Devices To Supercharge Your Marketing
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers.
Google Piloting App Ads In Google Play Store Search Results
Small test aimed at app discovery for a set of app marketers currently running AdWords search ads.
Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]
Infegy tracks billions of online conversations to determine most popular brands based on online conversations and sentiment.
Report: Apple, Android Now 96 Percent Of Smartphones Globally
Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of […]
Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart.
Making The Case For Content Marketing
Content marketers know how to overcome objections from prospects, but what about internally?
Confirmed: Google Buys Softcard (Assets) To Better Compete With Apple Pay
One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today. [See postscript below.] In a […]