Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs.
Apple’s Business Chat is a powerful new channel for customer service & inbound sales
Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don't.
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison.
Why notifications deliver great CX
Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start.
Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement
Users spend 35 percent more time with AMP content than mobile web pages.
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
Revcontent takes first step in its new ‘Truth Initiative’
The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
Google updates YouTube creator guidelines for ad-friendly content
For advertiser brand safety protections, hateful and incendiary content will not be monetized.
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.
AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
Meet Aetna CMO David Edelman at MarTech in Boston
I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot. Don’t miss […]
5 key ecommerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail landscape.
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo's Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
Where is the best place to post your content?
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.
Former Android boss launches devices to compete with Google Pixel and Google Home
Andy Rubin wants to create devices that are simple, durable and elegant.
Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.
How to create remarkable offers and increase your conversion rate
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate.
Behind the scenes of the Martech 5000 Landscape [Podcast]
In this week's episode, Scott Brinker and Anand Thaker take us through the process of creating this year's martech landscape and, more importantly, what it means for the industry.
Facebook and Google have dominated smartphone screens for the past three years
Facebook has three and Google has six of the top 15 apps, says comScore.
Taboola’s grid of recommended stories is now an infinite, scrolling feed
By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for publishers.
MarTech is coming! MarTech is coming! To Boston Oct. 2-4
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]
Pinterest adds autoplay video ads to feeds, search results
After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.
Facebook wants to automate publishers’ direct-sold video ad deals
Facebook is testing a program to facilitate publishers' direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
Live blog: Google Marketing Next opening keynote
Google's annual event for advertisers is expected to have a variety of product announcements.
Amazon is paying Alexa game developers. Will that expand to all skills categories?
The company is actively exploring new ways to reward skills developers.
Google aims for broader AMP Ads adoption across mobile web
The company discussed a new native AMP video ad player and integrations with Celtra & MOAT at its annual I/O developer conference.
MarTech, conversational UI, and the future of connecting with customers
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.
Hey, CMOs: Who owns your brand?
Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.
Your AMP inventory is worth more than you think
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana.