Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
Google trying TV ad buying again with DoubleClick Bid Manager
In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.
ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already, now is the time to cast your “social vote” for your favorite marketing technology “hacks” submitted over the last few months. The amount of martech knowledge sharing across all the entries has […]
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
4 tips to maximize content marketing performance
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.
Report: Digital ad growth slows to single digits for first time
Search saw minor gains, while social and video sites continued to drive growth.
Patent 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD Television.
Live blog: Facebook F8 second day opening keynote
Today's opening talks will likely go deep and technical into Facebook's augmented reality moves.
2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing
This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. […]
In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation
This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been […]
Facebook’s Places Graph makes 140 million locations available to developers for free
The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
Samsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in March
With two spots ranking No. 1 and No. 3, Samsung pulled a combined 46.5 million video views.
Your programmatic platform has an expiration date
Technologies built to reach desktop internet users may not be capable of effectively handling our multi-device and cross-platform environment. Contributor Dini Mehta tells marketers what they should be looking for in a modern solution.
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, interactive foray into the opportunities it can offer for your marketing campaigns.
See who attends MarTech… and why you should too!
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
Google settles Russian antitrust case over default Android apps
Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers.
Quiz: How much do you know about the history of online video — and what it means for the future?
Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the right people for maximum ROI? Personalization can […]
Caption Contest: What does this Marketoonist say to you?
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live
Turner’s comedy-centric studio uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views.
Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data.
How to drive digital transformation strategy in a rapidly evolving technology environment
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.
6 areas to make your martech stack work with people, processes and data
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.
5 pragmatic — and powerful — places to improve CX right now
When it comes to making a big impact on the customer experience, the 80/20 rule has never been truer. So pick the right battles and get started, advises contributor Brent Sleeper.
Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
Dailymotion to relaunch in June with focus on professionally produced video programming
According to a report from Variety, the French video platform is planning to move away from user-generated content.
How to hack a technology stack for local presence management
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
No content strategy is an island
You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy.
Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
Says the integrations will bring scale to brand-safe programmatic ad targeting.
Twitter’s latest ad format turns Periscope hearts into branded ones
To run branded heart campaigns in Periscope videos, advertisers must go through Twitter's sales team and pay a flat fee.
Facebook changes some measurements for Pages’ organic videos
Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG.
Twitter adds 3rd-party measurement for viewability & audience verification
Partnerships provide independent verification for video ad viewability and audience metrics.