How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz's innovative content solutions and commercial content campaigns. Jane has over ten years of experience working with some of the biggest brands in the world on their content solutions, including a number of top global brands. Prior to this role, Jane was General Manager at lifestyle content company Mode Media.
How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.
How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, interactive foray into the opportunities it can offer for your marketing campaigns.