Using mobile location data to improve bank marketing results: A how-to guide
Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.
Michael Della Penna is EVP Growth & Strategic Partnerships and investor at Cuebiq. Michael has over 25 years of experience working in the data, digital advertising and marketing industry. Previously, he served as Group Vice President, Oracle Marketing Cloud and Senior Vice President of Emerging Channels at Responsys, prior to its $1.5 Billion dollar acquisition by Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.
3 ways to leverage location this holiday season
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.
How the Internet of Things changes everything
Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year.
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
The power of location audiences: A buyer’s guide & scorecard
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.