Marketers: Never forget that we are at war
Contributor David Rodnitzky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."
David Rodnitzky is CEO and co-founder of 3Q Digital, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.
Much ado about data
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.
The new advertising industrial complex is here — for now
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference.
The top 10 things I learned about online advertising in 2017
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to evolve in 2018.
Why brand marketers often win the battle but lose the war
What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they're measuring revenue impact.
The best ads aren’t ads
Everywhere you look, it's become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they're effective.
The great martech debate: Build vs. buy
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
5 futuristic advertising channels and the first rule of advertising dynamics
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years.
P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and pulling ad spend isn't the answer.
Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't separating the fake review sites from the real ones.
Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers.
The calm before the storm: Why media channels die quickly
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.
The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other tech.
10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing partnership.
What do employee reviews really say about your agency?
Your agency's rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
Not all agencies are created equal
How do you find the right digital marketing agency? Columnist David Rodnitzky says it starts with asking the right questions.
The tracking trap in digital marketing
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.
Selling your agency, Part 5: The transition
Once your acquisition is signed, what's next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner.
Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers.
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
Selling your agency, a how-to guide: Part 1 — Starting out right
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.
Tired of broken promises from politicians? Demand KPIs!
Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs.
Why ad blockers are not a threat to the online ad industry
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.
Efficiency and arbitrage: two strategies to own performance marketing
In an increasingly efficient world, what works today won't work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.
The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
Experts can save you 9,999 hours of pain
Don't make the mistake of not listening to experts. Columnist David Rodnitzky says that whether you're looking for a doctor or an SEM, you need to keep the "10,000 hours" of experience rule in mind.
For agencies, losing is the best way to win
Every agency experiences losses, but columnist David Rodnitzky explains that the ones that choose to learn from their losses are in the best position to succeed long-term.
You don’t have to be a liar to be a great marketer
Some marketers are better at lying than others. But columnist David Rodnitzky believes truly successful marketers are honest about their intentions and provide value to potential customers.
How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
Now That The FTC Has Spoken On Native Advertising, What’s Next?
Columnist David Rodnitzky discusses the key ways the FTC's guidelines on native ads will impact marketers.
The Best (And Worst) In Marketing Of 2015
As 2015 comes to a close, columnist David Rodnitzky share his picks for this year's most memorable successes and flops in the marketing industry.
The 4 Worst Lies Other Marketers Tell
From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales.
Recognizing And Coping With Exponential Change In Marketing
So long, Facebook and Google? Not any time soon. But columnist David Rodnitzky believes marketers need to recognize how rapidly change happens in our industry and find a balance between what works today and what may come tomorrow.
Let Us Now Praise Famous Marketers
Why would a client pay for an advertisement congratulating its service provider for good work? Columnist David Rodnitzky explains the reasoning behind such a move, yet wonders why the industry still thinks this way.
“We Test Everything” And Other Lies Online Marketers Tell
If you don't have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it's not a good idea.
A Simple Model To Determine When To Go Agency And When To Go In-House
Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency.
Why And How Publishers Will Force Advertisers To Engage Consumers
As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.
Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne?
Which behemoth will win the war for online marketing dollars? Columnist David Rodnitzky breaks down the strategies of the biggest players and their odds of winning.
Advice To The New CMO: How To Deal With Your Existing Agency
Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky.