Why your explainer video matters to your B2B customers
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.
Alexander is a visionary B2B marketing leader with over 15 years of experience in building highly successful organizations. As a founder and CEO of INFUSEmedia, he specializes in driving growth through omnichannel marketing. Alexander is a graduate of Babson College with a degree in Entrepreneurship, Marketing, and International Business.
Top 15 promising project management tools to make your productivity skyrocket
Looking for the right PM software for your team/business, but overwhelmed by choices? Columnist Alexander Kesler has the run-down on some of the top tools on the market.
5 top hacks to step up your B2B content marketing strategy in 2017
From encouraging user-generated content to implementing the "Rule of Seven," contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.