Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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PlaceIQ and IRI partnership combines location and purchase data for customer insights
The combination aims to provide CPG brands with answers to fundamental questions about consumer behavior.
3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what's the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond Computers.
Here’s why marketers should not ignore this Supreme Court case
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
WeLens introduces software to manage group screenings of 360-degree video VR
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality.
New evidence highlights the conversion lift of mobile optimization
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.
How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.
NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company.
How Life is Good built a content-first app with an 89% retention rate
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps users coming back for more.
How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
Startup Acquired launches new platform for managing mobile app install campaigns
The company says this is the first to ‘allow advertisers to act where their data is.’
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.
[FIRST LOOK] MarTech agenda is live!
I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars of martech success: marketing, […]
YouTube Studio beta on the way with new design, inbox features & way to organize comments
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
Timeline: Google’s path to tackling YouTube brand safety problems
Addressing brand safety took on a new urgency after an advertiser revolt in the spring of 2017. Here's the rundown of what the company has done to address advertiser concerns.
Facebook to launch app for video creators later this year
Facebook's app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
How content drives revenue (and how to prove it)
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
Top apps list shows power is concentrated in just a few companies.
YouTube tops 1.5 billion logged-in viewers every month
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
D’oh! Three common content promotion mistakes
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don't expressly violate YouTube policies.
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
Questions are the center of great websites
When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.
Instagram Stories daily audience hits 250M, adds live Story replays
To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.
Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices.
Pioneering CMOs discuss the future at MarTech
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led […]
WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
Why content matters (no matter what type of marketer you are)
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.