Customer experience
MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
How one marketing agency hacked Alexa to deliver on customer experience
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]
Sticky now tracks eyes and emotions to guide your ad campaign
The new Sticky AdVantage service can analyze more kinds of ads -- and provide more campaign feedback -- than the company’s previous AdEmotion.
How to rule the App Store in 2017: 5 trends to use to your advantage
In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you.
YouTube channels must now hit 10K views to start earning ad revenue
The change aims to improve brand safety measures of the YouTube Partner Program.
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
How will Google's effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes.
Contributor, beware of PageRank-hoarding publishers
So you've found a great site to contribute content to -- or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.
How Act-On used marketing automation to create a persona driven marketing organization
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
4 ways you can improve your website conversion rate with SEO
Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions.
Scaling your content without draining your budget
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution.
PadSquad introduces 5 new mobile ad units to help brands stand out on mobile
Quaker Oats and Timberland are among the brands testing out the new rich media ads that encourage user engagement.
3 ways to boost your content marketing program’s performance
Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.
YouTube TV premieres in five markets, including LA, NY, SF
New TV service now available for a free trial, will add six AMC Networks channels to its lineup soon.
Yelp buys Turnstyle to expand targeting and offline attribution capabilities
The acquisition greatly enhances what Yelp can offer business owners.
How to pair multi-channel attribution with lead scoring to improve marketing ROI
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Newest perk for Amazon Prime members? NFL football livestreams
Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in 2016.
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to "clean up the crap."
Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices
The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in its emails.
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US.
A CMO’s guide to integrating marketing technologies
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.
Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.
Beacons & Bacon: 8-step data strategy to hack any customer experience
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Yes, I want to take care of your spam problem for you
In the fight against spam, CAPTCHA is here to help -- but what's the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.
Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermes Ma believes the worldwide impact on mobile page speed will be notable.
How the MarDev toolchain became the new DevOps for Marketing
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
After ad boycotts, Google promises new reporting & review processes for upset advertisers
Google's chief business officer also promises to hire 'significant numbers of people' to help handle advertiser objections when ads appear alongside objectionable content.
Last call for entries in the 2017 Stackie & Hackie Awards
Microsoft's submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San Francisco. Submit your entry by March 31!
How to use social proof in your marketing campaign
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand.
Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected marketing approach, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.
Cortana comes to Android’s lockscreen, Siri does some new tricks
comScore estimates roughly half of all search queries will be voice-initiated by 2020.
Mobile now accounts for nearly 70% of digital media time [comScore]
As desktop sputters, digital growth is all mobile -- as evidenced by a slew of new comScore data.
Pay-per-visit mobile ad model uses AI to predict store visitation
Blis will charge marketers only for targeted customers who have gone into a store.
Twitter to bring pre-roll ads to Periscope videos
Pre-roll ads will be shown on both live videos and replays.
Is marketing art or science? Take the survey!
Where do you think the boundaries between art and science overlap in marketing? Where do they intersect and overlap?
MarTech beta rates expire this week – reserve your seat now
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […]