Customer experience
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Forget The New iPhone. IKEA Introduces The Most Amazing Device Ever
In an hilariously tongue-in-cheek video, IKEA has dramatically re-introduced to a deeply digitally entrenched world something that "changes the way we live, a device so simple and intuitive using it feels almost familiar."
Google Agrees To Pay $19 Million In Refunds For Unauthorized In-App Charges Incurred By Kids
The Federal Trade Commission announced today Google has agreed to pay out, at least, $19 million in refunds to consumers for unauthorized in-app charges made by children playing mobile apps from the Google Play app store. The FTC complaint claimed Google broke the law by violating the FTC Act’s prohibition on “unfair” commercial practices, allowing […]
Jack Daniel’s Scours America’s Bars For #TalesOf Whiskey, Then Creates Multimedia Extravaganza
The whiskey brand and its agency collected, curated and produced compelling stories that originated in these alcohol-serving establishments.
Founder Of Google Eyewear Partner “Embarrassed” By Glass
There are people who love Google Glass; I’m not one of them. Having tried it and used it off and on for months, I come down on the side of “interesting but ultimately not a very useful piece of hardware.” While Google Glass is gaining adoption in certain enterprise contexts (e.g., Medicine) its consumer prospects […]
Tips For Tackling The Online-Offline Attribution Challenge
Learn how customer-tracking and cross-screen performance metrics result in attribution insights that drive more conversions and better ROI.
Apple: If Your App Is Sneaky, Weak Or Creepy We’ll Reject It
Earlier this week Apple published its new app review guidelines, which it calls ” a living document,” ahead of its September 9 event. They emphasize quality, utility, originality and user consent/privacy — especially regarding location, Healthkit and kid-related apps. Apple has given itself wide latitude to reject apps that it deems insufficient, creatively weak, unethical […]
WATCH: Troy-Bilt’s Leaf Blower Blows Away Wired’s Homepage, In Effort To Reach High-Tech “Yarders”
Troy-Bilt tries to introduce Wired's young tech-savvy users to a new gadget -- its leaf blower.
Improving The Mobile E-Commerce Experience
Have you been shy about entering the mobile ecommerce sphere? Learn what works from the industry's trailblazers!
U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard
Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is anything but.
Content Marketing: What To Measure Beyond Sales & Leads
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
3 Online Website Creator Tools For Your Small Business
If you run a small business ready for its own web site, or if you're ready to upgrade to a more modern design, you should check out these three easy site-creation services.
Will Apple Payments Resurrect Google Wallet?
Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported Apple deals with credit card issuers American Express, Master Card and Visa in […]
VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog […]
Why Perfectionists Make Great Content Marketers
Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think?
The Case For Embracing B2B Social Marketing
If you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media.
Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are!
Web designers and UX professionals have long butted heads on this issue. Can they find a common ground? Columnist Shari Thurow weighs in.
Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs, More
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran of […]
Toyota Mobile Ads Showcase Future Uses Of Location
There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. Those tactics are often combined with geofencing for a multi-layered approach to mobile targeting. One representative illustration of this is a current campaign for Toyota created by Opera Mediaworks and agency Saatchi & […]
Aflac Launches #AflacSweeps With YouTube Page Takeover Game
The company is using its connection with college football's Heisman Trophy to tie the idea of speed on the playing field to speed in getting insurance claims paid.
8 Ways To Increase Conversions From Mobile Searchers
More than ever, searchers are coming across your listing on a mobile device. Columnist Bryson Meunier explains how to convert those searchers into buyers.
Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt
This real-world "Everlasting Dollar" viral campaign will award 11 people with a lifetime of Taco Bell food, raising awareness of the Yum Brands brand's new Dollar Cravings menu.
Urban Airship Turns Notifications Into Interactive Mobile Marketing
There are more than a dozen providers of notifications for mobile apps. Portland-based Urban Airship has staked out a position as market leader and is trying to further differentiate with new interactive notifications functionality. This morning the company announced a range of enhancements and new capabilities for notifications in the forthcoming iOS 8, as well […]
Amazon Fire Phone Sales Estimates Show Initial Failure
By loading up the Fire Phone with novel features and closely integrating Amazon content the company thought it would have another hardware hit on its hands. According to a preliminary analysis, however, the Fire Phone is a flop. Using Chitika and comScore data The Guardian estimates that the company has sold well less than 50,000 phones […]
Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content
Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. Based on […]
New: You Can Now Import Google+ Videos To YouTube
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter. Users that have merged their YouTube channel with Google+ will find a new import option in the upper right corner on the YouTube upload page. Clicking the “import” button brings up […]
Apple iAD Introduces Ad Units Designed For Brands, Expands To Two More Countries
Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen interstitial banner ads with units designed for in-app viewing. Additionally, the company has expanded the iAd network to Russia and Switzerland, bringing the total number of countries in-network to 16. When iAd first launched, it […]
Instagram Releases Hyperlapse, An iOS App To Help You Shoot Video Like Scorsese
Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video. The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an […]
Report: Screens, Carrier Networks And Staff Drive Smartphone Sales
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large consumer panel, the report highlights the phone features and resources that buyers value and consult in their purchase process. Despite being a commodity, 64 percent of smartphone owners still purchase their mobile devices in-stores; 24 percent buy online. However […]
Have You Done These 5 App Store Optimizations?
App Store Optimization is the new Search Engine Optimization. Try these suggestions from contributor Ashley Kemper and get off to a great start.
B2B Marketers: Why Organic Content Is Your Weapon Of Choice
Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content. Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel. […]
Oculus Goggles To Usher In Era Of “The Virtual Web”
If “Web 1.0” and “2.0” are the PC internet and “Web 3.0” is mobile, then “Web 4.0” might be the VR web. Much in the same way that Apple’s acquisition of Siri formally created the “virtual assistant” market, Facebook’s $2 billion purchase of Oculus Rift has brought virtual reality into (quasi) mainstream focus. For those […]
4 Steps To Successful Content Personalization
Columnist Rachel Balik shares a step-by-step plan to successfully deploy personalized content on your company's web site.
Not The New York Yankees? Play Content Marketing Moneyball
Your content doesn't need to be a "home run" every time. Instead, create a steady stream of success with the content moneyball tips below.
Content Marketing: What Separates Success From Failure? [Rand Fishkin Interview]
If you want to invest in content marketing -- and you should -- then make sure you're ready to play the long game.
Estimote Intros iBeacon-like Stickers For Everyday Use
Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity based location technology. Now, iBeacon developer Estimote wants to further popularize beacons with microlocation “stickers,” that people can put on everyday objects to enable them to send information to your phone. It calls […]
Walmart’s New Savings Catcher: The Killer App
If there were ever a no brainer in the world of retail, it would be the decision to create an app like this.
Fortune 500 Blogging Down 3% This Year, First Drop In 7 Years [Survey]
For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of Massachusetts Dartmouth Center for Marketing Research, 31 percent of this year’s Fortune 500 companies have a public facing corporate blog. That’s down from last year’s high of 34 percent, and it’s […]
Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion URLs have been updated to work in the system. A month ago that total was said to be one million. […]
Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace
How powerful is a kiss? Unilever's Axe believes it can be strong enough to bring about peace, a concept explored in its latest crowdsourced campaign.
Facebook And Social Media Rule The World Of Apps
There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web […]