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DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers.
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.