So you think you’re a martech genius?
Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!
Henry Powderly was vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he was responsible for content strategy and event programming for the organization.
Most will stick with Google Analytics 4, but some are shopping for new platforms
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
Google Analytics 4 or bust: Will you stay or go?
Marketers have two options: Make the switch or seek alternative analytics platforms.
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
Join the MarTech team: We’re hiring a managing editor
We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Good morning: Any travel plans?
Will you be traveling to in-person events in 2022?
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Watch for inflated email open rates now that iOS 15 is out
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Search Engine Land, SMX name Carolyn Lyden content lead
Our sister website is proud to announce new leadership.
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech innovation.
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
Demandbase buys Engagio, adding heft to its ABM platform
Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B marketers.
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this year.
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.