Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Good morning: Marketers are used to adjusting
The importance of coming up with new ideas rather than awaiting developments from the big platforms.
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
Not all B2B and B2C categorizations are alike
From a marketing and marketing operations perspective, the harder you look at the B2C/B2B distinction the fuzzier it seems.
Good morning: Welcome to 2022
Let us know what you thought about our 2022 predictions.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Good morning: Sustainable marketing is a thing
It's time to start thinking about the carbon created by digital usage.
Align your go-to-market teams’ goals to increase revenue
In this webinar, learn how the digital transformation has changed the way marketing and sales work together.
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
JANA Partners slams Zendesk’s proposed Momentive acquisition
Zendesk investors launch a savage public attack on the deal.
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'
How to decide if you need an account-based marketing platform
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now.
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Your new year marketing resolution: Master the art of saying no with these 6 steps
In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.
How to transform your organization with a marketing taxonomy
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community.
Good morning: It’s the cloud, of course
There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.
Amazon sellers battle the giant’s algorithm-based policy- and decision-making
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
Why setting key priorities is essential in agile marketing
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
Speed matters: 3 ways to win with marketing velocity in the new year
Learn what tools can help you meet new expectations and demands of your customers.
Why collaboration and teamwork are essential in agile marketing
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
How to think about budgeting for the marketing tech stack
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today.
3 ways to turbocharge your team for greater marketing agility in 2022
In this live webinar, learn what tools can help you meet new expectations and demands of your customer.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
The digital asset management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM.
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
How marketers responded to the pandemic: technology replacements
When marketers take a hard look at their tech stacks, what other considerations are they acting on?
How to execute customized ABM campaigns
Use your full range of marketing tools to develop account-specific engagement that supports your sales team.
More executives become champions for replacing marketing technology
MarTech replacement Survey finds teams made faster decisions than in the previous year’s survey, too.