Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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B2B automation and predictability: Tuesday’s daily brief
Plus, optimizing digital assets.
Is marketing behind the times? Monday’s daily brief
Plus, email testing to win more conversions.
Intuit confirms Mailchimp acquisition
The rumors are confirmed. Intuit is adding automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
Why do agile marketers feel that agile needs to evolve?
Agile marketers from around the world came together this week to re-visit the values and principles of the Agile Marketing Manifesto.
Gartner: Marketing budgets slashed in 2021
In 2021, marketing budget were dramatically cut, but spend on marketing tech held steady.
Proceed with caution: Tuesday’s Daily Brief
Plus, four tools to check for title changes in the SERPs.
Defining your brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on.
Writing customer stories to improve team collaboration
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Real Story on MarTech: Consider supply and demand chains for your marketing content
Conceptualizing a supply and demand chain for content makes it clear that a network of stakeholders is involved.
Brian Halligan steps down as HubSpot CEO
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.
The robots are coming (again): Tuesday’s Daily Brief
Salesforce enters the RPA game.
Why Kanban is more than a visualization board
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
New job? Here are the skills you need to succeed today
How to prepare for and successfully execute a new leadership role.
The pendulum swings to composable stacks: Tuesday’s Daily Brief
One of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
The Real Story on MarTech: 10 steps to making better vendor selection choices
Selecting better technology really means selecting better-fitting technology. Here's how to do just that.
Work from where: Marketoon of the Week
If companies are in doubt, they should consult their marketers.
Building your marketing team involves art and a science
In searching for marketing professionals to fill key roles, take some time to map out the different operations your team will be carrying out.
Diversity and inclusion in marketing
Be part of the change: Tuesday’s Daily Brief
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
Big vendor risks: Friday’s daily brief
Plus, a deep learning solution from Qubit.
Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
But many smaller vendors are betting their lives on a single offering.
Crowdsourcing the most important metric in marketing
Think marketers can't agree on their most important metric? Think again.
Back to business: Marketoon of the Week
What does "business as usual" even mean for marketers today?
How using the ICE Model for prioritization can sharpen your strategy skills
Though this model for prioritizing projects is simple, there are limitations to bear in mind.
Why sticky agile marketing teams perform better
A team which sticks together understands its own dynamics and gets more done, faster.
Is the C-Suite disillusioned about marketing’s handle on technology?
Recent surveys suggest business leaders have a low opinion on the marketing org's technical competence.
Picturing martech’s long tail: Thursday’s daily brief
Plus a call for session ideas for September's MarTech.
What anchors your technology mall?
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
The Real Story on MarTech: Never skip a bake-off when selecting a new platform
Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.
SaaS buyers: The process is frustrating
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Google News transparency policy, OOH is back: Wednesday’s Daily Brief
Plus, the Agile Marketing Manifesto will be refreshed.
When presenting, less is more: Thursday’s daily brief
Plus Mindtickle's conversation intelligence for sales and the renewed interest in driving in-store traffic.
The Real Story on MarTech: Apply design thinking to select the right vendor
Put design thinking at the center of your marktech evaluation and acquisition strategy.
YouTube to show ads on non-monetized videos: Monday’s daily brief
Plus, do you miss your old office?
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.
Surefire ways to improve your presentations: Thursday’s daily brief
Plus, the 2021 Stackies are open for submissions.
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack