Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Why Predictability is more Important than speed in Agile marketing
For newer agile marketing teams, it's not all about racing to the finish line.
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home demand.
Understanding data flow is key to uncovering leaks and distortions in your martech stack
In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it goes.
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong.
Is your transformation strategy really a strategy?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else.
The future of search marketing: Where do we go from here?
Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what's next.
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
A fresh look at the tech review space
A look at G2, SoftwareReviews and TrustRadius.
Replay: Experts make case for the importance of marketing operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and marketers.
Next on MarTech Live: Experts Discuss the Various Roles of Marketing Operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now.
Content marketing platform NewsCred rebrands as Welcome
Launches new marketing management solution.
What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases.
5 trends in martech for the decade ahead
Chief Martec Scott Brinker's keynote at MarTech took a look into the future.
A closer look at MarTech role types and T/I-shaped individuals
There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here's why.
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Weaving processes together: Pega’s outlook
From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work environment.
It’s not just tech: Organization design is at the heart of digital transformation
Successful transformation starts with recognizing that technology, however amazing, is fungible. It’s everything else in your organization that matters.
Building more resources for Blacks in technology
Resources for Blacks in technology continue to grow.
Stop forcing your B2B marketing org structure on your buyer’s journey
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities.
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story.
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
Women in tech report continuing discrimination and harassment
Women of color face more harassment.
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing.
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech innovation.
Next on MarTech Live: Is this the time to be innovating with Your Martech stack?
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
Replay: MarTech Live explores the many minds of marketing technologists
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey found.
Martech stack documentation is vital, here are some tips to do it right
By maintaining documentation, important details are shared more easily and less likely to fall through the cracks.
How to improve workflow with Kanban
Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete projects.
Agency commits to equality in influencer marketing
And sets itself measurable goals.
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Taking the ‘stuff’ out of credential stuffing
Marketers can help secure accounts with multi-factor authentication because it's likely attackers will turn it on and make it harder to recover from a takeover.