Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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People choosing trusted brands, but marketers are pulling brand campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.
How personalization helps marketers humanize their brand and break though the noise
Aprimo CMO says marketers are currently struggling with what he calls "digital sameness" -- where everyone is doing the same thing online.
MarTech Minute: LeanData adds ABM analytics, Smartly.io gets new features
A quick round up of the latest marketing technology news and announcements.
How to build a martech stack for this era — and whatever comes next
Acoustic's head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts.
MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and announcements.
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.
MarTech Minute: Dynamic Yield’s Audience Export Manager, Maru/Matchbox’s consumer insights tool
A quick round up of the latest marketing technology news and announcements.
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources.
MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and announcements.
How USPS, Sargento, Poly and more organize their martech stacks
The submission deadline for the 2020 Stackie Awards has been extended to September 18.
5 factors that can make or break a marketing vendor-client relationship
How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be.
MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager
A quick round up of the latest marketing technology news and announcements.
2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors.
Training, support duties stand out in marketing technologists’ list of responsibilities
MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as workflow and processes.
Soapbox: Can adtech sourced data be used in the fight against COVID-19?
If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact tracing challenge.
Martech teams devote most of their time to automation, campaign management tools
MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms.
Decentralize now! Marketers are embracing change at a time when it is needed most
Scott Brinker kicked off Discover MarTech highlighting the need to for MOPs teams to implement decentralization practices to adapt to challenges brought on by the pandemic.
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
MarTech Minute: Experian releases At-Risk Audience segments, ZoomInfo gives B2B marketers intent tool
A quick round up of the latest marketing technology news and announcements.
Discover MarTech takes a deep dive into digital transformation
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists -- whether you're a martech maestro, modeler or maker.
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your team.
MarTech Minute: Google brings Meet to Gmail, Lucid raises $52 million
A quick round up of the latest marketing technology news and announcements.
Women of Martech organization aims to lift the voices of women in our community
Kathy Bryan, president of Women of Martech, shares her goals for the newly launched professional trade organization.
MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features
A quick round up of the latest marketing technology news and announcements.
Pro Tip: Managing marketing efforts in the coronavirus era
Navigating such uncertain times requires agility, patience and resourcefulness.
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s ecommerce apps for SMBs
A quick round up of the latest marketing technology news and announcements.
Soapbox: SMBs increased exposure from remote work requires a different data security approach
Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies.
MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more
A quick round up of the latest marketing technology news and announcements.
COVID-19 stories: Marketers are using this time to build community
Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis.
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness.
MarTech Minute: Zapier’s screen capture tool, ActiveCampaign comes to Shopify App Store
A quick round up of the latest marketing technology news and announcements.
How to build an agile marketing organization without authority
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.
MarTech Minute: Nintex Workflow Cloud gets RPA bots, Smartly.io opens door to Pinterest ad solution
A quick round up of the latest marketing technology news and announcements.
Customer relationships will always win over lazy shortcuts in a post-cookie world
Marketers who lean on the fundamentals of customer relationships and loyalty will succeed no matter what the technology.
Marketing teams are finding out what their martech can do right now
TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote.
Soapbox: Innovation now for a cookie-less future, logins are not the answer
The login solution could fall apart if Apple users adopt “Sign in with Apple.”
Facebook’s former security chief to help Zoom secure platform
Zoom's explosive growth made the platform a target for bad actors who have spammed the video conferencing tool with NSFW images and racial slurs.
MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces
A quick round up of the latest marketing technology news and announcements.