Good morning: Any travel plans?

Good morning, Marketers, what do your travel plans look like?

As the Omicron variant starts to raise global concerns about the path of the COVID-19 pandemic, it is certainly creating uncertainty for event organizers. In fact, this week the World Trade Organization cancelled its planned Geneva summit and more cancellations are likely to follow.

Through our Events Participation Index, we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community. Once again, we’d love your input.

How are you feeling about attending in-person events in 2022? Please click here to take our new survey.

Henry Powderly,

VP, Content

Shorts 

What we’re reading. AR and VR, autonomous vehicles, cryptocurrencies, even the metaverse. “To be successful, each of these new technologies will likely need to find the edge between innovation and familiarity,” says Roku’s Vice President of Ad Marketing, Dan Robbins, in Forbes.

Each of these technologies are also likely marketing channels or intersections with customer experience. Marketers, then, should be thinking about how this emerging technology can be made innovative and familiar — to consumers, certainly. But also to business partners at brands, publishers, agencies and elsewhere in the marketing universe.

But marketing leaders already know about new tech challenges from implementing new technology internally within their own organization! 

Quote of the day. “While there are lingering concerns over inbound supply chain bottlenecks, retailers have scaled their last mile delivery capabilities to ensure orders are efficiently fulfilled in time for holiday festivities this season.” Rob Garf, Vice President and General Manager of Retail, Salesforce