Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream processes
How marketers manage their work today: Monday’s daily brief
Please take our new survey on work management
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
5 strategies to become a more impactful, buyer-driven marketing org
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing strategies.
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you.
How Smartly.io is overcompensating for its carbon emissions
By partnering with Compensate, the adtech platform is reducing its overall carbon footprint
HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief
Plus, what do event attendees want from your presentation?
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
Diversity in talent, Google antitrust allegations: Tuesday’s daily brief
Plus, the rise of headless and hybrid CMSs
The business imperative behind inclusion and diversity
How to manage, enrich and diversity your talent portfolio
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
Take the MarTech Replacement Survey
A lot has changed over the last year, but how has that affected the martech stack?
Agile marketing, M&A in martech: Wednesday’s daily brief
Plus, is it martech or technology for marketing?
It doesn’t have to be martech to be in a martech stack
Asking what is and isn't martech leads to complex considerations
Form your agile marketing teams around the customer
How work gets delivered by different agile teams
No-code tools are transforming marketers into makers
How no code tools are a perfect fit for our digital working environment
MarTech: Chasing the changing customer
Marketers and customers are locked in a continuum of ongoing change
Finding positive energy for business transformation
If you distill most approaches to their essence, they boil down to those two things: communication and involvement.
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
If marketers use it, yes, it’s martech
As long as they bring vision, commitment and orchestration to the tool set.
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile organization.
Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Plus a question about Ops, Infutor's ID activation by boberdoo.com
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers.
4 disruptive, uncomfortable, yet inevitable martech trends
Industry veteran Jep Castelein on the future of martech.
How Special Olympics is supporting digital health and strength
The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers.
When martech isn’t martech
If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the line?
How do you define marketing ops? It’s debatable
If we use the term so frequently, we should be able to do a better job of defining it.
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.
Why cross-functional agile teams get campaigns delivered earlier
How to avoid over-specialization and the bottle-necks it creates.
How marketing ops can survive and thrive in M&A
Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis.
5 privacy regulations marketers need to know for 2021
Join us for this live webinar and learn how to build an effective marketing program that is compliant with the world’s privacy laws.
Are best practices useful or lazy?
Adopting best practices seems like a no-brainer. But here are some things to consider along the way.
Widespread Slack outage reported
Slack is down just as the remote work year kicks off for many. (back up for many by 1pm ET.)
SMX 2021 will provide the most comprehensive search marketing education available
6 events, actionable tactics, affordable for all marketers
Brands need to speak out in support of the Black community
As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.
Using martech role types to build and maintain teams
Scott Brinker's role categorization can aid team building and planning.
CabinetM launches LibraryM, a martech resource
The martech management platform adds an information and research site.
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full potential.