Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Soapbox: Gamification has promise and pitfalls
The principles of gamification have potential, but understanding motivation and managing reward complications must be done with care.
MarTech Minute: AppGyver’s no-code solution, online training from The Trade Desk
A quick round up of the latest marketing technology news and announcements.
COVID-19 stories: At-home marketers shifting focus, adjusting goals
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis.
MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta
A quick round up of the latest marketing technology news and announcements.
Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success
CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times.
MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right now.
Impact of in-house Lifetime Value model based on learnings from Lyft
Understanding the potential value of a user is critical to every business.
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program today.
Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments.
Zoom issues apology, outlines plan to address security failures amid explosive growth and usage
Zoom apologizes for security failures, says it has 200M+ DAUs vs. 10M in Dec., and plans to freeze development of new features to focus on security and privacy
Marketing during a crisis and a recession
Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to adjust.
Pro Tip: It’s time to evaluate your martech budget
During the coronavirus crisis, it's important to make the hard decisions about what tools are essential and what are not.
Emailing in the era of COVID-19: Dos and don’ts
It's important to remember that we will get through this; brands do not need to stop all of their marketing efforts — but don't throw email best practices out the window by "panic-sending".
Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing.
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to adapt.
MarTech Minute: Slack + Teams? And more martech joins the fight
Overnight, communications platforms became perhaps the most crucial piece of martech as the world was sent home to work.
Coronavirus crisis gives marketers time to focus on martech adoption
Call your vendors and ask for best practices. Focus on your collaboration with IT, experts say.
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times.
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses.
Soapbox: Digital assets should be the primary driver of brand consolidation strategy
There is no one-size-fits-all consolidation solution but it is clear that careful review of digital assets unlock the best path forward.
Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt.
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
Lights out on your events, now what?
Here are some strategies to execute a hard reset on objectives to make the most of what your brand already has.
MarTech Minute: RevTrax offers free data services solution, Nuvi’s latest social tools
A quick round up of the latest marketing technology news and announcements.
Here’s what the role of a martech orchestrator looks like
We all know martech is complex and evolving so we need orchestrators to provide clarity about how operations are managed.
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your future.
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and announcements.
WPP wants to train 50K employees on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break down barriers across business units.
MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities
A quick round up of the latest marketing technology news and announcements.
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel.
Virtual event platforms scramble to meet demand as coronavirus knocks out conferences: What to do
Many marketing events are opting to go all-in on digital rather than cancelling due to COVID-19. What if you need an online event platform fast?
MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features
A quick round up of the latest marketing technology news and announcements.
Remote work and fallback plans: Why flexibility is key to working from home
Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business continuity.
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an ecommerce solution for retailers.
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
All marketing now is being done against the backdrop of the pandemic.
MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution
A quick round up of the latest marketing technology news and announcements.
Speaking our language: How to pitch marketing operations on new martech
Instead of using business lingo like “revenue-driver” and “value-added," sales reps should focus on actionable details like integration and configuration capabilities.
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options
A quick round up of the latest marketing technology news and announcements.
Why hyper-personalization demands a fair value exchange
Brands need to respond not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust.