Marketing management
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What’s The Reality Of Virtual Reality For Small Business?
Virtual reality is gaining momentum, but what are the applications for small business marketers? Contributor Chris Marentis explores.
Special Marketing Land Coverage: Welcome To Martech Madness!
Beginning today, Marketing Land brings you a full month of special coverage of all things martech.
Marketing Day: AT&T Launches Hello Lab, Instagram Adds Video View Counts & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The “BuzzFeeding” Of The Election And Why Marketers Should Be Watching
As candidates push out quippy sound bites and ride on the wave of the accompanying media coverage, columnist Rob Rasko explains why marketers should keep an eye on the trend.
Marketing Day: Time Inc. Acquires Viant, Super Bowl Snapchat Ads & SAP Ariba CMO Interview
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SAP Ariba CMO Believes There’s No Function More Creative Than Marketing
Get to Know SAP Ariba CMO Alicia Tillman
Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in line with expectations. Earnings per share of 16 cents, however, beat analyst expectations. First quarter guidance was $595 million to $610 million versus $629 million expected by analysts. For the full year, Twitter made […]
Marketing Day: John Sculley Interview, Facebook Video Ad Features & Twitter’s New Timeline
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A Look Ahead To Our Upcoming #SMX Conference & Search Marketing Expo
Search Marketing Expo returns to San Jose, California March 1-3, 2016 - here's a preview of what to expect if you attend the next SMX West event!
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.
How Do You Actually “Think Outside The Box” In Digital Marketing?
Don't make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation.
Marketing Day: Google Ends Flash Ads, Viacom-Snapchat Deal & Twitter’s “First View” Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead.
Why “Good Enough” Is Never Sufficient In Marketing
When it comes to your tools and strategy, don't settle for less. If you want to be a truly great marketer, says columnist Sanjay Dholakia, you need to aspire to more than "good enough" or a quick fix.
Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple
Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far agreed to pay several hundred million dollars to the UK and Italy, with more such agreements likely to follow. Now, Russia is trying to get in on the action. According to […]
How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016
Company reported 111,000 local advertising accounts, up from 19,000 in 2011.
Marketing Day: Instagram App Update, A Facebook Playbook & Super Bowl Ad Stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Marketing Day: Content Marketing, YouTube Super Bowl Ad Views & LinkedIn Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?
The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half of Millennials, who were born in the 1980s and 1990s and now form the bulk of the over-hyped 18–34 demographic, told an online survey that they’re either not […]
Marketing Funnels And Buyer Journeys: What Are We Arguing About?
Think the marketing and sales funnel is obsolete? Think again. Columnist Scott Vaughan explains why the funnel as a measuring tool will help ensure your marketing efforts stay on track.
LinkedIn Reports Solid Q4 Earnings, But Stock Falls On 2016 Guidance
Company lowers expectations for this year's revenue and earnings per share, sends stock down almost 30 percent in after-hours trading.
Marketing Day: Email Marketing Report, Mobile Ad Fraud & Super Bowl Social Buzz
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Squarespace Super Bowl 50 Campaign Stars Comedians Key & Peele Bringing The #RealTalk
Playing two aspiring sports commentators, the comedy duo will do live commentary during the game that will be streamed on Squarespace's website.
Marketing Day: Instagram’s 60-Second Ads, Google’s Search Chief Leaves & Budweiser’s Super Bowl Ad
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over?
After 15 years, Google search chief Amit Singhal is moving on. In his place, machine learning head John Giannandrea is taking over. The rise of the machines?
Budweiser Super Bowl Campaign Takes New Direction With PSA Combating Drunk Driving
For Super Bowl 50, Budweiser is trading cute puppies for an anti-drunk driving message delivered by actress Helen Mirren.
A CMO’s View: Nestlé Waters CMO Aims To Connect Web, Mobile & Brick-&-Mortar
Antonio Sciuto strives to build a customer journey that integrates all touch points for Nestlé Waters' full portfolio of brands.
EU-US Privacy Shield Announced To Replace Safe Harbor Privacy Deal
After months of not knowing the future of transatlantic data flows privacy, the European Commission announced the replacement for the Safe Harbor.
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Company will cut 15 percent of workers, simplify offerings for users and advertisers.
Marketing Day: Local Link Building Tips, SMB Marketing Survey & Google Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds
The two 30-second ads highlight safety features of the carmaker's new 2017 Elantra model.
What Marketers Can Learn From David Bowie
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers.
Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015
Revenue growth was driven by mobile search acceleration, YouTube and programmatic advertising. Next, Fiber and Verily drove revenue for "other bets."
Marketing Day: Heinz Super Bowl Ad, Telenor Acquires Tapad & Facebook News Feed Updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
NFL Teases Its Own Super Bowl 50 Ad With Launch Of “Super Bowl Babies Choir” Video
In line with its "Football Is Family" campaign, NFL's spot includes groups of Super Bowl babies singing along with Seal.
Heinz “Wiener Stampede” Super Bowl Ad Launches Brand’s #MeetTheKetchups Campaign
Today, Heinz released both its official 30-second Super Bowl spot and an extended version of the ad.
Telenor Acquires Tapad For $360 Million
The mobile carrier aims to bring Tapad's cross-device expertise to emerging markets in Europe and Asia.
Marketing Day: New Snapchat Feature, Google’s AMP Gets Analytics & Microsoft’s Earnings Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.