Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Scaling website analytics, future of agencies, marketers and IoT in 2019
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future story.
Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are reported.
Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday shoppers spent record-breaking $126 billion online in 2018 Jan 15, 2019 by Robin Kurzer Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue. […]
Campaign Monitor acquires enterprise marketing technology solutions Sailthru, Liveclicker
Campaign Monitor is one of five email marketing brands that are part of the CM Group which includes Delivra, Emma and now Sailthru and Liveclicker.
Gartner: What the post-disruptive marketing landscape will look like
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.
Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers react to Gartner finding: Martech spending now exceeds staff costs
A recent report by the research firm indicates that a corner may have been turned for marketing budgets.
Marketing Day: Attribution modeling, getting in the ABM game, Google Partners Program
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: SMX West, new Instagram feature, optimizing for attention
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Reddit’s new VP of ad products, ABM tools, evolution of inbound marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Reaching global equilibrium: The value of consent and user preference
While consent is core to operating ethically, it is crucial not to forget about user experience.
Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.
The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Amazon adopts viewability standard, post-holiday return season, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Lead the pivot to customer centricity
If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B buyer.
Marketing Day: Cision buys Falcon.io, Facebook Click-to-WhatsApp ads, retail in 2018
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising
Here's our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web.
20 expert predictions: Here’s what successful marketers will do in 2019
From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.
Digital marketing in 2019: Here’s where we’re headed this year
Brands that embrace emerging technologies and advertising formats - like connected TV, visual and voice search and AR advertising - will thrive in the new year.
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
In the next 24 months CMOs should focus on the three 'A's of accountability to make impactful changes.
Hacking and phishing will increase in 2019: What digital marketers need to know
Mobile malware, coordinated digital assaults and caller ID spoofing are some of the many reasons to make security a priority in the new year.
3 ways marketing AI will advance in 2019
Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.
Year in Review: Top 10 digital marketing expert columns of 2018
A roundup of the most read columns from our digital marketing experts of the year.
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.
Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Why first party data should be your first priority
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.
Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Successful marketing teams tackle this challenge
Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose. Here’s what your team will get: Case studies. Leading brands including […]
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Since the its inception a year and a half ago, Oath has failed to compete with the likes of Google and Facebook in the digital ad space.
Marketing Day: YouTube ad targeting for TV, IAB podcast compliance program, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why smarter SSPs would be a boon to publishers and advertisers
Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.
Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.