Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.
Marc Rossen is a Vice President and M1 Data Science Lead for Merkle focused on transforming our clients marketing through people based marketing strategy and activation. The M1 Data Science team is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers. Prior to Merkle, Marc led strategic relationships with global Omni-Channel marketers at Epsilon.
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.
Marc Rossen | Apr 9, 2019 at 12:17 pm ETMarketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.
Marc Rossen | Feb 14, 2019 at 10:30 am ET