Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Quora adds search-like keyword targeting, Auction Insights for advertisers
  Jan 31, 2019 by Ginny Marvin
  Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
• Agencies say search, social spend will rise, but increases target 5 platforms
  Jan 31, 2019 by Ginny Marvin
  Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
• 11 paid search tactics that drive quality inbound calls
  Jan 31, 2019 by Digital Marketing Depot
  Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count?
• Where is Google Attribution?
  Jan 31, 2019 by Ginny Marvin
  Google’s free attribution tool made a big splash in 2017. Where does it stand now?
• 3 powerful ways to maximize data to grow your ecommerce business
  Jan 31, 2019 by Ronald Dod
  Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment.
• Blissfully wants to make cloud app management as carefree as its name
  Jan 30, 2019 by Barry Levine
  The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The New 5Ps of Marketing
  Jan 31, 2019 by Digital Marketing Depot
  Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.
• Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
  Jan 31, 2019 by Amy Gesenhues
  According to Facebook’s fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.
• YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
  Jan 30, 2019 by Greg Sterling
  A new machine-learning model points to the future of attribution.

Online Marketing News From Around The Web:

• 3 unexpected reasons baby boomers are turning to YouTube , Think with Google
• 8 Ultimate Benefits of Conversion Rate Optimization (CRO), Crazy Egg
• As Voice Gets Established, Brands Grapple with Implementation, Street Fight
• Better Ad Standards Benefit Advertisers and Consumers Alike, Movable Ink Blog
• EFF lawyer joins WhatsApp as privacy policy manager, TechCrunch
• Empowering further research of potential information operations, Twitter
• How to get more subscribers with your email sign-up form, My Emma
• How to Manage Facebook Ad Frequency, Jon Loomer Digital
• Hulu Hits Play On Pause Ads, AdExchanger
• The 21 Instagram Statistics Marketers Really Need in 2019, Tail Wind Blog