Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.
Bridging the gap between IT and marketing to improve martech collaborations
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.
Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer relationship management (CRM)
The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15, 2019.
Budget allocation question: Is there such a thing as too much martech?
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily Watch visitors spend, on average, more than […]
How likely is your sales team to recommend you to a friend or colleague?
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.
How effective acquisition strategies can drive growth
A strategy anchored by a focus on verticals, market leadership and technology offers a pathway for companies in the performance marketing industry to grow their businesses and unlock value for partners.
Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers say Time Well Spent movement isn’t influencing social media plans
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned.
How to vaccinate your data from potential exposure
Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.
Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How Bill Belichick influences marketing team leadership and mentoring
Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring.
Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand.
Take our poll: Is the Time Well Spent movement influencing social media marketing plans?
Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies.
Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Dangerous misconceptions about data breaches
Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.
Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Black Friday shoppers, Forrester buys SiriusDecisions & mobile ad fraud
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Black Friday / Cyber Monday, Janrain ID & holiday sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Black Friday PPC checklist, Facebook Groups, YouTube ‘ad pods’
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.