Marketing management
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Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
A Simple Model To Determine When To Go Agency And When To Go In-House
Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency.
Have Marketers Forgotten What It’s Like To Be Human?
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams.
Marketing Day: Google+ Not Required, Twitter Spikes & Location Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti's new "Flavorize Me" campaign.
The Resurgence Of Outbound Marketing
Inbound isn't the be-all and end-all of marketing. Columnist Scott Vaughan offers up some steps to help make your outbound just as effective as your inbound marketing efforts.
Twitter Zooms Back Up comScore Rankings, Gains 11 Million Unique Visitors In A Month
Finally, some good news for Twitter. The embattled company might not be adding users fast enough or earning enough revenue to please Wall Street, but according to comScore, its audience growth is booming in the United States. ComScore released its June rankings of US digital media properties today showing Twitter jumped from 18th to 12th, […]
Marketing Day: Top 100 Brands Survey, Geolocation Targeting & YouTube Redesign
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Top 100 Brands Based On Consumer Perception: Google No. 1 Two Years In A Row
FutureBrand Index 2015 surveyed 3,000 consumers to rank top 100 largest global companies based on brand perceptions.
Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life
Apartment search website is offering free rent to encourage user reviews and social shares.
Amazon Surprises With Earnings Beat; Sales Up 20 Percent In Q2 2015
Shares surge in after-hours trading on news of quarterly net gains.
Marketing Day: Twitter Event Targeting, Interview With AOL’s CMO & In-App Ad Fraud
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 6 New Insights About Content Marketing Hiring Trends And Job Growth Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. […]
A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division.
Marketing Day: 360-Degree TrueView Video Ads, Facebook Ad Report & MarTech Strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Sling TV Launches Hilarious #TakeBackTV Video And Social Campaign
Internet television service pokes fun at traditional cable providers in new marketing campaign.
10 Questions To Guide Your Marketing Technology Strategy
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance.
Yahoo Reports $1.24 Billion In Revenue For Q2 2015, Up 15% YoY
Company says this quarter marks its most substantial revenue growth in nearly nine years.
Microsoft Reports $22.2 Billion In Revenue For Its Q4 2015
CEO Satya Nadella says the company's investments are paying off.
Marketing Day: Apple Earnings Report, Google’s New Manufacturer Center & Jet.com
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Apple Beats Expectations With $49.6B But iPhone Sales Disappoint Analysts
Apple just announced its fiscal Q3 earnings. The company generally beat analyst expectations with $49.6 billion in revenue and $10.7 billion in net income. However guidance was light and iPhone units underperformed vs. analyst expectations, even though iPhone revenue was up 59 percent over last year. Of the $49.6 billion, Greater China contributed $13.2 billion […]
Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis
Automaker capitalizes on new "holiday" in creative way to remind people not to text and drive.
Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Creativity and technology don't need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results.
Marketing Day: Instagram Desktop Search, Mobile Shopping Stats & YouTube Brand Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Introducing The Marketing Technology Landscape Series
Confused about all that's happening in the world of marketing technology? Marketing Land's new series covering martech will explain all.
AT&T Adds Virtual Reality Component To “It Can Wait” Campaign
Telecommunications company ramps up its anti-texting-and-driving campaign with a VR simulation showing the consequences of paying attention to your phone while driving.
“Unleash Your Rrrr” With Volkswagen
New, interactive campaign by VW lets you control the Golf R by making engine noises with your voice.
Marketing Day: Prime Day Felt Across Web, Facebook’s Top Publishers & A Video Creator List
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Online #BearStare Game Has Fun #DroughtShaming Californians Into Saving Water
Californians enduring the drought may be familiar with drought shaming, but Energy Upgrade California hopes to replace this trend with the "Bear Stare."
Marketing Day: Clif Bar CMO Profile, Facebook Shopping Pages & Google Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Beats Expectations With $17.7 Billion, Mobile And YouTube Revs Grow
After search marketing reports showed slowing growth for Google, the market was anticipating a miss or very modest growth. However, Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion; earnings per share were $6.74. The company said it had roughly $70 billion in cash and cash equivalents on hand. Google shares jumped […]
Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights
The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times, only to be finally defeated this week. Federal district court Judge Paul Singh Grewal ruled that plaintiffs, who sought class-action status, failed to show that […]
Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers”
Luxury automaker Lexus promotes "innovation" by featuring inspiring original media via its L/Studio Project.
Clif Bar’s Marketing VP Cooks Up Branding Strategy Aimed At Health-Conscious Consumers
Get to Know: Clif Bar Executive Vice President of Marketing Michelle Ferguson
Google’s Emotional Ad About Transgender Transition Airing On ABC During The ESPY Awards
The YouTube spot-turned-TV-ad appears on ABC nationally Wednesday night.
Marketing Day: Amazon Prime Day, Holiday Retailer 2015 & Google’s Buy Button
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google Tightens Its Belt, Social Login Report & New Unruly Pricing Model
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Witty CSX Web Series ‘The Intermodals’ Explains Intermodal Transportation
The transportation company gets creative with a Thomas-the-Tank-Engine style animated video series.
Google Tightens Its Belt As Company Growth Slows
Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall Street Journal (WSJ) is reporting that the company is “curbing hiring and seeking ways to run its sprawling empire more efficiently.” Institutional investors have frequently expressed concern about hiring and costs at the […]
6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months
Columnist Neil Patel explains what steps you should be taking over the next year to adapt to a quickly evolving marketing landscape.
Marketing Day: Top 10 Ads On YouTube, Programmatic Advertising Tips & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.