Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Becoming customer-centric: A tale of a changing MO organization
Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication.
The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Pinterest business profile pages, Facebook’s ‘Loyalty Prediction’ tool & fake videos
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Snapchat tests an ecommerce option, Instagram Nametags & dynamic search ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: The consumer mobile journey, Google’s Reach Planner & Facebook news
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Brands, please stop ruining the consumer mobile journey with desktop experiences Apr 10, 2018 by Brian Solis Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete […]
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
Marketing Day: FTC complaint against YouTube, Facebook ad transparency & more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Programmatic is an amazing tool for branding. Here’s how to use it. Apr 9, 2018 by Grace Kaye If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages […]
How Salesforce and Demandbase are handling GDPR for B2B
Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: SMB marketing survey, Facebook Live & GDPR preparation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Pinterest advertisers, Bing Ads price extensions & Facebook’s policy changes
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Pinterest executive news, Facebook CEO to testify before Congress & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Update these 3 organizational buzzwords to shift perceptions
Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them.
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.
Marketing Day: GDPR legal docs, Facebook’s A/B ad-testing & the future of retail
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: YouTube’s TrueView ads, AI for customer service & the power of podcasting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook crisis, Google GDPR & measuring ROI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
After a week of crisis and mea culpas from Facebook, assessing the threats and exposure
There are five threats, some more real than others.
Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: YouTube policy updates, B2B emails & IBM’s Watson Assistant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Overcoming marketing’s 5 deadly fears
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.
Marketing Day: Twitter legal news, YouTube’s new ‘Go Live’ feature & privacy by design
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Aprimo adds collaborative idea creation to its suite of marketing planning tools
The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implemenation tools.
Marketing Day: YouTube Director onsite, Pinterest Shopping Ads & Google Play Instant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
Marketing Day: Facebook news, an eMarketer ad revenue report & DatavizVR rebrands as 3Data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.