Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Thinfilm’s NFC-enabled magnets, a link-building case study & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: mParticle/Drawbridge partnership, CloudJumper acquisition and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Ecommerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Susan Vobejda feels it's her responsibility to mentor as many young people as she can.
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level.
Marketing Day: Apple’s HomePod, Snapchat’s analytics tool & a checklist for web migrations
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SMX West is coming! Here’s everything you need to know
Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO, […]
Unlocking the wisdom of crowds at your agency or on your marketing team
You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid.
How customer lifetime value analysis is transforming partner marketing
Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships.
Marketing Day: Snapchat ad news, IAB data report & YouTube’s top ads in January
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Super Bowl ad winners, Amazon Go & IAB’s GDPR advice
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name.
The power of shared beliefs: Market what you believe, not only what you do
Rather than focusing on your products or services, contributor Matt Zilli suggests you'll be most successful if you demonstrate to customers that you share their values.
The MarTech Minute: Shim promoted to Slack CFO, industry vets form Metaforce consultancy and more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
There is no ‘I’ in successful ABM
Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program.
Does trust matter more than growth? Salesforce’s Benioff thinks so.
In this age of diminishing trust, contributor Joe Hyland argues it's time for marketing leaders to shift their emphasis.
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year.
Successful digital marketers possess these 3 traits. Do you?
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career.
Marketing Day: Instagram tests shoppable ads, Google partners with WordPress & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new advertising industrial complex is here — for now
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference.
Marketing Day: Blockmetry’s GDPR-friendly software, mobile app trends & omnichannel marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: GDPR misconceptions, Twitter news & Snapchat’s Snap Store
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools.
The changing role of “sales” kickoffs & why marketing should drive
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible.
Marketing Day: Adjust’s “SDK spoofing” solution, Febreze’s Super Bowl ad & Instagram Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Take the 2018 Marketing Technology & Operations Salary Survey
We'll share the results of this anonymous survey later this month.
Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad
P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for Febreze.
Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
An updated list of Super Bowl teaser ads, along with some of the official Super Bowl spots to air during Sunday's big game.
Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Cisco study: Data privacy issues can delay sales
Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’
Bringing creative in-house: 8 steps for avoiding disaster
Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.
Marketing Day: New Adform study, Helpshift’s GDPR compliance tool & Facebook’s News Feed change
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Helpshift adds a GDPR compliance tool
The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.
The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.