Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Get your #SMXInsights here! Tastiest takeaways from SMX West 2018
  Mar 16, 2018 by Lauren Donovan
  Relive the magic of SMX West (and catch up if you couldn’t make it to the show) with the most valuable #SMXinsights.
• Creating landing pages that convert
  Mar 16, 2018 by Digital Marketing Depot
  If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages.
• Why you should be using programmatic native ads
  Mar 16, 2018 by Grace Kaye
  Native ads have so much potential that I don’t believe is being explored enough today.
  
• Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
  Mar 16, 2018 by Barry Levine
  The CEO of Digital Content Next blasts the IAB proposal as a burden on publishers that retains the status quo.
• Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
  Mar 16, 2018 by Barry Levine
  Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model.
• How Twitter’s latest policy update to stop spam & malicious content is impacting brands
  Mar 16, 2018 by Amy Gesenhues
  Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
  Mar 16, 2018 by Barry Levine
  The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews.
• DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
  Mar 16, 2018 by Robin Kurzer
  The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
• All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
  Mar 16, 2018 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.
• New report: Ad fraud down due to advertisers’ demands for transparency
  Mar 16, 2018 by Robin Kurzer
  Video tech company Extreme Reach’s report also says that advertisers are moving away from click-through metrics in favor of completion rates.
• You vs. data: Where people fit in modern retail marketing strategy
  Mar 16, 2018 by Steve Tutelman
  Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

Online Marketing News From Around The Web:

• “Reinventing advertising”: An oral history of Facebook Beacon, Digiday
• 3 mistakes you might be making with email design, VerticalResponse
• 4 Google Tips Marketers Can’t Afford to Miss, Content Marketing Institute
• B2B Marketers’ Priority Growth Drivers, MarketingProfs
• Has Sell-Side Ad Tech Become Too Complex?, AdExchanger
• How a Marketing Automation Platform Can Help With GDPR Compliance, Marketo
• Should Your Brand Work With Controversial Influencers?, MediaKix
• Study: Mobile devices snag 60% of all video views worldwide, Mobile Marketer
• The Intelligent Era of Content Marketing, Contently
• Why Content Engagement Through Social is Failing and What You Can Do About It, CMS Wire