Voice search in retail: Evolving the customer experience
Voice queries are leading to new pools of intent-driven, contextual, real-time data that marketers can use to develop customer-centric engagement strategies.
Steve Tutelman is the COO of Sidecar, a technology company that supercharges ecommerce marketing for retailers. Previously, Steve held executive roles at several retail businesses, including Govberg Jewelers, WineAccess, and Lifeshield. Steve contributes regularly to Marketing Land as well as Sidecar Discover, a publication covering research and ideas shaping digital marketing in retail. He stays sharp helping Sidecar’s retail customers maximize returns from their paid acquisition investments.
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.
Voice search in retail: Evolving the customer experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.
6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.
Prepare for the discovery-driven, visual-obsessed shopper this holiday
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling.