How to maximize value from push notifications
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.
Sam Welch is the director of strategy for 3Q Digital. He focuses on solving clients' biggest growth challenges through the development of holistic marketing strategies that are rooted in a deep understanding of the customer, competitive landscape, and data.
How to structure your email program to retain customers
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it.
All about value props: How customer and competitive research should shape your marketing
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
Competitive research: 3 free steps to a better brand strategy
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions.