Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Omnichannel Personalization at Scale: How leading brands drive sales across channels
  Mar 14, 2018 by Digital Marketing Depot
  Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on.
• Reddit introduces native promoted post ads in its mobile apps
  Mar 14, 2018 by Ginny Marvin
  The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
• Report: France suing Google, Apple over mobile developer contract terms
  Mar 14, 2018 by Greg Sterling
  Seeking to curb ‘abusive trade practices,’ the country will seek heavy fines.
• GroundTruth adds ‘pay per SKU’ model to its performance location products
  Mar 14, 2018 by Greg Sterling
  Targeting CPG brands, it only asks them to pay for actual in-store sales.
• Evident Proof launches blockchain-based service for ‘immutable proof chains’
  Mar 14, 2018 by Barry Levine
  Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back claims of product origin, machine maintenance or ‘forgotten’ personal data.
• Email marketing report: Email volume was up 18% in 2017
  Mar 14, 2018 by Amy Gesenhues
  Yes Lifecycle Marketing analyzed data from more than 30 billion emails sent in 2017 to measure performance around open rates, subject lines and more.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• PageFair on IAB consent framework: ‘Violates GDPR’
  Mar 14, 2018 by Barry Levine
  The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
• The martech salary survey is now available
  Mar 14, 2018 by Michelle Robbins
  Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
• Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
  Mar 14, 2018 by Greg Sterling
  They include good morning, bedtime and commuting to or from work.

Online Marketing News From Around The Web:

• 360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video Ads, YuMe
• 7 Email Marketing Problems and 9 Medicines to Fix Them, Convince & Convert
• Apple opens WWDC 2018 registration: June 4-8 in San Jose, 9to5Mac
• As More Brands Demand Transparency, Publishers Must Answer The Call, AdExchanger
• As the Media Universe Grows, Ad-Supported Content Remains a Preferred Source, Nielsen
• Brands and Not-for-Profits Reach New Heights in Customer Engagement with Personalized Video, Vidyard
• How Chatbots Can Help Your Ecommerce, MarketingProfs
• How integrated data and technology helped 3 companies transform their marketing, Think with Google
• Study: Just 25% of Instagram influencers are compliant with FTC rules, Mobile Marketer
• Why Instagram Stories Need To Be Part Of Your Marketing Strategy, CMS Wire