Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Report: Facebook owns the top mobile app in 10 out of 13 countries measured
  Mar 12, 2018 by Greg Sterling
  Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.

• What does it take to run a successful email marketing program?
  Mar 12, 2018 by Digital Marketing Depot
  Get started with some tips from one of the world’s foremost digital marketers.

• Building a learning agenda into your marketing program
  Mar 12, 2018 by Jose Cebrian
  Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.

• 1plusX adds search-like keyword targeting to its DMP
  Mar 12, 2018 by Barry Levine
  The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

• Ad fraud allegations continue to besiege Newsweek Media Group
  Mar 12, 2018 by Ginny Marvin
  DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.

• 5 conversion boosters to optimize your PPC campaigns
  Mar 12, 2018 by Sponsored Content: Acquisio
  Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]

• Snapchat’s @-tagging test could help brands & influencers build their follower numbers
  Mar 9, 2018 by Amy Gesenhues
  The company says the feature is in ‘test mode’ and currently works for any type of account, including ‘organic’ brand accounts.

• Creating the best lead-gen website, step by step
  Mar 9, 2018 by Allen Martinez
  Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Mastering nurturing in an always-on world
  Mar 12, 2018 by Sonjoy Ganguly
  Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.

• MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us
  Mar 12, 2018 by Barry Levine
  Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set […]

• 5 conversion boosters to optimize your PPC campaigns
  Mar 12, 2018 by Sponsored Content: Acquisio
  Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]

• 1plusX adds search-like keyword targeting to its DMP
  Mar 9, 2018 by Barry Levine
  The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

• The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
  Mar 9, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed

Online Marketing News From Around The Web:

• “Blockchain” is meaningless, The Verge
• ‘An engineered feel-good factor’: Why autoplay video will persist, Digiday
• Google Empathy Lab founder: AI will upend storytelling and human-machine interaction, VentureBeat
• How to Brand Your Mobile Facebook Live Streams, Social Media Examiner
• How Web and Mobile Come Together in the Customer Journey, Multichannel Merchant
• Inside Facebook’s Bet On An Augmented Reality Future, Forbes
• The Good and Bad of B2B Influencer Marketing, Contently
• Twitter Just Suspended A Ton Of Accounts Known For Stealing Tweets, BuzzFeed
• Will AMP Become a Web Standard for the World of Commerce?, Street Fight