Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Quora’s ad pixel now supports multi-event conversion tracking
  Mar 7, 2018 by Ginny Marvin
  Advertisers can also now get view-through conversion data.
• Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
  Mar 7, 2018 by Amy Gesenhues
  Facebook usage has remained mostly unchanged during the last two years, but Instagram’s numbers are up, according to Pew Research’s latest survey.
• BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
  Mar 7, 2018 by Greg Sterling
  The company may be trying to force Facebook to negotiate a licensing deal.
• Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
  Mar 7, 2018 by Ginny Marvin
  User groups can help streamline the process of aligning account permissions across teams.
• This ad campaign for travel wants to know all about your trip
  Mar 7, 2018 by Barry Levine
  AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for travel.
• Pixability offers a new self-service video ad platform
  Mar 7, 2018 by Barry Levine
  The company says this is the first to enable integrated campaigns across Facebook, Instagram and YouTube.
• The price is right? Let the data answer that
  Mar 7, 2018 by David Dowhan
  Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management.
• Expect only the best at MarTech next month
  Mar 7, 2018 by Scott Brinker
  MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences.
• Why are marketers talking about taking agency services in-house?
  Mar 6, 2018 by Rob Rasko
  Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
  Mar 7, 2018 by Mike Sands
  Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today’s environment.

Online Marketing News From Around The Web:

• 5 Shopper Personalization Solutions for Brands, Street Fight
• 8 Ways to Measure Chatbot Program Success, CMS Wire
• Build an Editorial Content Plan That Turns Strategy Into Success, Content Marketing Institute
• Email Deliverability Tips: Myths and Truths, MarketingProfs
• Google adds a video voicemail feature to its Duo messaging app, The Verge
• How to Track Overall Marketing Performance for All Channels, Practical Ecommerce
• Introducing Video Chat in Messenger Lite, Facebook Newsroom
• The state of video marketing in 2018, My Emma
• The Top Influencers Dominating Social Media In 2018, MediaKix
• YouTube ads leaderboard: International Women’s Day 2018, Think with Google