Marketing Day: Facebook ends the Explore Feed, FTC PrivacyCon & new Adobe Target tools

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook ends the Explore Feed less than 4 months after its launch
  Mar 1, 2018 by Amy Gesenhues
  Facebook discovered people didn’t want two feeds.

• Europe to tech giants: Remove ‘illegal content’ within one hour
  Mar 1, 2018 by Greg Sterling
  Voluntary recommendations directed at terrorist propaganda, hate speech, child sexual abuse and copyright infringement.

• You’ll love what the SMX Advanced agenda has to offer
  Mar 1, 2018 by Chris Sherman
  SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you. At Advanced, we hit the ground running and don’t stop. No basics, no holds barred.

• FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
  Mar 1, 2018 by Robin Kurzer
  Are privacy concerns around connected toys a sign of what’s to come as IoT explodes?

• Engagement Labs scores top brands among offline and online influencers
  Mar 1, 2018 by Barry Levine
  Ferrari and Regions Bank rank highest among offline and online influencers, respectively.

• FTC PrivacyCon: Your email address is leaking and vulnerable
  Mar 1, 2018 by Barry Levine
  Opening an email can unknowingly share your email address with other vendors, and hashed emails — a popular ‘protection’ among data providers — can be hacked.

• Adobe Target gets some new tools for mobile marketing
  Mar 1, 2018 by Barry Levine
  A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

• Placed introduces ‘Placed Insights’ to educate the market about location data
  Mar 1, 2018 by Greg Sterling
  Free tool allows users to compare foot traffic and drill into audience data.

• Majority of mobile marketers plan to increase video spend in 2018
  Mar 1, 2018 by Robin Kurzer
  But despite enthusiasm, fears about fraud and transparency are on the rise, a report released by YouAppi finds.

• 6 smart ecommerce lessons to boost local business
  Feb 28, 2018 by Wesley Young
  With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Spredfast adds reviews to the social channels in its dashboard
  Mar 1, 2018 by Barry Levine
  The social management platform becomes the latest to treat consumer reviews as another source of social feedback.

• Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle
  Mar 1, 2018 by Greg Sterling
  Companies will pay handsomely for top scientists and engineers.

• A contrarian view on GDPR: How it will strengthen online advertising
  Mar 1, 2018 by Grace Kaye
  Based in the UK, contributor Grace Kaye has given a lot of thought to how the General Data Protection Regulation will affect first-, second- and third-party data. Here’s her analysis.

• Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
  Mar 1, 2018 by Ginny Marvin
  Marketers can evaluate messaging performance across channels in one place.

Online Marketing News From Around The Web:

• 4 Influencer Marketing Platform Risks Marketer’s Don’t Know, MediaKix
• 4 Reasons Your Content Isn’t Working (And What To Do About It), Marketo
• 6 Pieces of Marketing Advice You Can Actually Use, Convince & Convert
• Blockchain marketing technology landscape grows 400%, Chief Marketing Technologist
• Dangerous Online Advertising Traps to Avoid, MarketingProfs
• Does Your Mobile Site Pass the Thumb Zone Test?, Practical Ecommerce
• Marketers Are Missing the Point of GDPR – and the Opportunity, CMS Wire
• Snapchat takes a flexible approach to how advertising is sold in its shows, Digiday
• Start Conversations with Your Customers Using Click-to-Messenger Ads, Facebook Business
• User-Generated Content and Customer Reviews: 10 Commandments, Shopify