Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• An easy way to see if Google thinks your webpages are keyword relevant
  Feb 28, 2018 by Eric Enge

  Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

• Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
  Feb 28, 2018 by Barry Levine

  The Answer Marketplace, says its parent, is the first of its kind.

• Programmatic problems: Fixing a broken market
  Feb 28, 2018 by Chris Liversidge

  Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.

• How to overcome unique B2B digital marketing challenges
  Feb 28, 2018 by Stoney deGeyter

  Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.

• Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them
  Feb 28, 2018 by Amy Gesenhues

  The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.

• Here’s why you should absolutely join us at MarTech
  Feb 28, 2018 by Marketing Land

  Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

• Report: Amazon grabs Ring for more than $1B
  Feb 28, 2018 by Greg Sterling

  Company makes smart home security cameras and other devices, adding to Amazon’s growing hardware portfolio.

• Mastering social media advertising
  Feb 28, 2018 by Chris Sherman

  Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• FTC PrivacyCon: Your email address is leaking and vulnerable
  Feb 28, 2018 by Barry Levine

  Opening an email can unknowingly share your email with other vendors, and hashed emails — a popular ‘protection’ among data providers — can be hacked.

• Here’s why you should absolutely join us at MarTech
  Feb 28, 2018 by MarTech Today

  Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

• Adobe Target gets some new tools for mobile marketing
  Feb 28, 2018 by Barry Levine

  A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

• Putting a stop to click fraud
  Feb 28, 2018 by Mary Wallace

  Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps being taken.

Online Marketing News From Around The Web:

• “The year of the RFI”: Advertisers step up supply-side partner reviews, Digiday
• 4 things that brands are doing to win in the new video landscape, Think with Google
• CPGs Focus On Marketing In Tough US Retail Landscape, AdExchanger
• Only 4% of marketers are taking dark social seriously, Econsultancy
• Why Digital Marketing is Crucial No Matter the Size of Your Business, Marketo
• Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in, MarketingSherpa Blog
• Slow Your Content Marketing Down, Content Marketing Institute
• What These 5 Statistics Can Teach You About Ecommerce Marketing, Convince and Convert
• 15 Inspiring YouTube Video Ideas to Build Your Brand, Search Engine Journal
• 5 Facebook Marketing Tips For Small Businesses, Social Media Explorer