Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
  Feb 23, 2018 by Barry Levine
  The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.

• Report: Facebook leads other platforms for app-install ROI in performance index
  Feb 23, 2018 by Greg Sterling
  However, Google is gaining and Twitter has the best long-term retention.

• YouTube removes analytics from its demographic data reports for creators
  Feb 23, 2018 by Amy Gesenhues
  According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.

• Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
  Feb 22, 2018 by Ginny Marvin
  The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The pros and cons of marketing operations as a corporate vs. field function
  Feb 23, 2018 by Debbie Qaqish
  Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.

• New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
  Feb 23, 2018 by Barry Levine
  It’s a long name for tools that act as data switchboards, with different added features.

• Microsoft 365 releases GDPR compliance and info protection features for its customers
  Feb 23, 2018 by Robin Kurzer
  The company is rolling out updates to its Compliance Manager and making it available to a more general audience.

• Industry leaders rank brand safety the most important media quality metric
  Feb 23, 2018 by Robin Kurzer
  Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.

Online Marketing News From Around The Web:

• Tubular Labs Announces Second Annual Global VideoAces Awards, Business Wire
• 360-Degree Video Versus Regular Video, MarketingProfs
• 4 follow-up emails retailers should be sending, VerticalResponse
• 4 ways consumer insights can help boost your brand, Mobile Marketer
• Calling all marketers: Insights that will shape your mobile strategy, Think with Google
• GDPR: A Deeper Look At the Data Protection Officer Role, CMS Wire
• Maybelline Asks Followers if Snapchat Is Worth It, AdAge
• Modern Commerce and the 8-Second Rule, Get Elastic
• Protect Your Brand on Ecommerce Marketplaces, Practical Ecommerce
• The Biggest Changes Coming with the GDPR, Marketo