Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Influential launches IBM Watson-powered platform to analyze a brand’s social audience
  Feb 22, 2018 by Barry Levine
  That analysis generates an overall marketing strategy about how the brand can best reach its consumers.
• Mobiquity launches a blockchain layer for maintaining a data trail
  Feb 22, 2018 by Barry Levine
  The location data provider is one of the first to actually use blockchain technology for enhancing its platform.
• Personal agents. Voice search. Chatbots. Check out the SMX West keynote.
  Feb 22, 2018 by Marketing Land
  It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers.
• Retailers with shopping apps now see majority of ecommerce sales from mobile
  Feb 21, 2018 by Greg Sterling
  Ecommerce is now a truly cross-device experience.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
  Feb 22, 2018 by Barry Levine
  The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
• Net Neutrality repeal set for April 23 unless litigation or state action stops it
  Feb 22, 2018 by Greg Sterling
  There are efforts in Congress, the states and the courts to stop the repeal.
• 7 shared traits of CMOs that thrive in the martech age
  Feb 22, 2018 by Andy Betts
  Contributor Andy Betts details the characteristics that help modern CMOs stand out.
• Yelp tests offline attribution using guest WiFi and email matching
  Feb 22, 2018 by Greg Sterling
  The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

Online Marketing News From Around The Web:

• Branded video creators see 29% jump in Facebook engagement in 2017, Mobile Marketer
• Don’t Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process, CMS Wire
• How Brands Can Use Stories on Social Media, MarketingProfs
• How to Grow Your Audience From Zero to Millions in Less Than 5 Years, Content Marketing Institute
• Need Email Inspiration? These 3 Olympic Tales Will Get You Moving, Movable Ink Blog
• Six of the latest brands using VR technology, Econsultancy
• The Facebook Journalism Project partners with the Society of Professional Journalists to launch journalists training program, Facebook Media
• The key to unlocking the digitally-enabled store, Retail Dive
• Using Analytics for Decision-Making is a Top Priority for Marketers, KoMarketing
• Why Leading Indicators Are the Key to Ecommerce Business Success, Shopify