Marketing Day: Blockchain myths, digital billboards & Belgian court fines Facebook

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Forrester report: Here are the biggest myths about blockchains
  Feb 20, 2018 by Barry Levine
  The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.
• Digital billboards in the UK will today start showing hacking attempts
  Feb 20, 2018 by Barry Levine
  The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.
• Why hacking social media algorithms is a losing strategy
  Feb 20, 2018 by Mark Traphagen
  Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed.
• Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling
  Feb 20, 2018 by Robin Kurzer
  The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Pandora rolls out programmatic audio ads through limited number of DSPs
  Feb 20, 2018 by Amy Gesenhues
  The streaming music service reports that its audio inventory initially will be available through AdsWizz’s AudioMatic, The Trade Desk and MediaMath.
• Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
  Feb 20, 2018 by Robin Kurzer
  In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.
• How companies are using chatbots for marketing: Part 2
  Feb 20, 2018 by Daniel Faggella
  What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already employing this technology.
• When it comes to marketing, it pays to think like the big guys
  Feb 20, 2018 by Chuck Moran
  Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how.

Online Marketing News From Around The Web:

• #BrandsGetReal: Championing Change in the Age of Social Media, Sprout Social
• 5 Values to Look for in Your Next Technology Partner, Marketo
• AI-Powered Marketing Is Here: What You Need to Know, MarketingProfs
• Appirio’s parent company named a “Leader” in the “Gartner Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide”, Appirio
• Does ‘AMP for Email’ Impact Ecommerce?, Practical Ecommerce
• Facebook Executive Rob Goldman Apologizes After Russia Tweets, WIRED
• GDPR Affects Small Businesses Too, CMS Wire
• Road Map to Success: Content Marketing Strategy Essentials, Content Marketing Institute
• Test and Build for Mobile with Google Optimize, Google Analytics Blog
• The Ad Industry Needs An “Amnesty Day” To Come Clean And Move Forward, AdExchanger