Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Facebook Group admin features
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 management models that help streamline today’s martech operations
Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building AI.
Becoming customer-centric: A tale of a NextGen MO organization
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.
Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
60 Minutes segment: Google is a monopoly without question
The segment promotes an image of the company as thuggish and market-manipulating.
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth. Download this e-book from Tune to discover: […]
The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Marketo & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Ecommerce text ads, Lithium ends Klout service & Facebook suspends 200 more apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdWords
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Managing martech relationships: Partnerships and agility in marketing
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.
Marketing Day: Facebook usage report, Amazon Shopping campaigns & Google political ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Barometric rolls out new measurement solutions, Bynder integrates with Hootsuite & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Instagram’s new payment feature, augmented reality games & Google Assistant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: F8 announcements, Google AdSense impression metrics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers: Never forget that we are at war
Contributor David Rodnitzky urges agencies and brands to stay alert and aggressive, to avoid being "Blockbustered."
Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.
The MarTech Minute: Ex-Microsoft exec is new CMO at Sprinklr, Oracle acquires Grapeshot and more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Can you afford not to empower your team to build their personal brand?
Contributor Mary Wallace describes the elements you should put in place to help your employees become your company's most effective advocates.
How to build a fearless marketing team
As a CMO or marketing leader, you can't go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a team.
At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office
After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its marketers to be ‘digital practitioners.’
Speakers at MarTech pull back the curtain on artificial intelligence
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech conference.