Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Top B2B lead nurturing strategies for 2018
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.
Keep your head out of the cloud when acquiring or renewing martech software
Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
Marketing operations 2.0: Defining the new organizational structure
What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.
Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Super Bowl LII brands, Burger King’s net neutrality ad & Facebook’s CMO retires
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads
This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos.
Reach score: A suggested standard for local marketing
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.
Marketing Day: Updates to Snapchat Stories, Twitter loses its COO & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Apple Services, Amazon Go & reputation management tips
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: As world waits for iPhone X sales, Apple Services has become a Fortune 100 business Jan 22, 2018 by Greg Sterling Services revenue will probably exceed $31 billion for calendar 2017, not […]
Aligning with sales: Stop saying and start doing in 2018
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.
Marketing Day: Forrester business tech report, customer loyalty programs & Snapchat news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: FileCloud announces ServerSync and executives on the move
The MarTech week in review: news and announcements in marketing technology this week that you might have missed.
Forrester report offers some tips for buyers of business tech
This year, the growth in spending for business will continue, the study says, but purchases will begin to taper off in 2019.
Diversity and inclusion in marketing
For Reduxio’s CMO, diversity is key to building a winning marketing organization
Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.
Marketing Day: WhatsApp Business app, competitive research & voice search in retail
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Competitive research: 3 free steps to a better brand strategy
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions.
Marketing Day: A holiday ecommerce wrap up, Freckle CEO interview & YouTube’s new rules for advertisers
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The big holiday 2017 ecommerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season Jan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday ecommerce revenue climbed to $108.2 billion, beating […]
Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Swrve partners with Segment, Symphony combines divisions and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.
Marketing Day: Link opportunities, YouTube’s top ads in December & content distribution
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The top 10 things I learned about online advertising in 2017
Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they'll continue to evolve in 2018.
Marketing Day: Influencer marketing, AdWords budget change & Facebook video ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 resolutions marketers must keep to thrive in 2018
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018.
The MarTech Minute: ANA acquires another division, a former Marketo VP joins a data agency and more.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Madison Logic integration with Marketo, Frito-Lay CMO interview & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.
Marketing Day: Personalization, privacy regulations & Mark Zuckerberg’s New Year’s resolution
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Going deep with deep learning: Martech insights, action & impact
Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing programs.
Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Three things marketers must do to better serve customers in 2018
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.
What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land
Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.
Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Local sponsorship campaigns, CMOs in the know & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CMOs in the know: Our top 10 Marketing Strategies columns of 2017
What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.