Marketing management
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EU Seeks To Overcome “Loser” Digital Status With Single Market, New Taxes On U.S. Web Companies
EU digital czar Günther Oettinger is signaling that he wants to make a series of moves to level the digital playing field for European internet companies vs. U.S. giants such as Google and Facebook. He would like to see much greater European investment in the internet sector and the near-term creation of a single digital […]
UPDATED: Toyota #OneBoldChoice Super Bowl Effort Invites People To Celebrate Their Dads
The car maker starts its plea for consumer engagement well ahead of the big game.
Marketing Day: Top 10 “Best Perceived” Brands, Yahoo Ad Team Announcements & Email Marketing “ABCs”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Duck Tape Re-Enacts College Football Game In Real-Time On Vine
The brand gets creative to raise awareness of its collegiate-themed (and otherwise colored or patterned) offerings.
Marketing Day: Latest News On Google Glass, CDC’s “Solve The Outbreak” Game & Responsive Web Design Stats
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass Is Dead? Google Glass Is Reborn? Yes. Both. Current device won’t be sold after next week as Google promises future versions “when they’re ready.” How To Get Google To Show […]
The CDC Gamifies Shutting Down Contagions With ‘Solve The Outbreak’ Game
The agency aims to raise awareness of its activities at a time when it's in the public eye.
Marketing Day: Top 10 Most Shared Super Bowl Ads Ever, Twitter Wooing App Developers & Facebook To Launch “Work”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
#ThisGirlCan Campaign Inspires Women To Wiggle & Jiggle With Pride & Purpose
A government effort to promote physical fitness among women takes a cue from marketers like Dove.
CES 2015: The Big Trends That Should Matter To Marketers
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home.
Foster Better Campaign Performance Through Superior Client Relations
You may be a pro at tactical campaign management, but columnist Matt Umbro says you'll never reach your potential unless you're also cultivating a strong agency-client relationship.
Marketing Day: Email Marketing Report, Google Opens Domain Registration Service & Twitter Planning New Homepage
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Kraft Hockeyville Enlists NHL Legend Joe Nieuwendyk For Community Hockey Arena Improvement Effort
Kraft corporate campaign seeks to align the brand with Canada's popular sport by doing a good deed for a local arena.
7 Questions Agencies Never Want You To Ask In The Sales Process
Columnist David Rodnitzky discusses some common queries and why they are (and aren't) fair to ask.
Marketing Day: The Future Of Content Marketing, Twitter To Launch Auto-Play Video Ads & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Inventive #CookinWithMolly PSA Calls Attention to Dangers of Party Drugs The centerpiece online video takes a tongue-in-cheek approach to educating without lecturing. MarTech Conference Rates Increase Saturday – Register Now & Save […]
Inventive #CookinWithMolly PSA Calls Attention to Dangers of Party Drugs
The centerpiece online video takes a tongue-in-cheek approach to educating without lecturing.
Number Of Martech Companies Doubles To 2,000 In 2015
Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance & attribution emerge.
Infographic: The 2015 Marketing Technology Landscape
The number of martech companies has doubled from 2014, rising to nearly 2,000 in 2015. Learn how to make sense of the marketing technology landscape with vendors in over 1,800 categories.
USAA Interactive Installation At Army-Navy Game Fuels 68,000 Social Impressions
The insurance company for military personnel and their family facilitates social media shares and gets lots of activity.
Marketing Day: Social Media Usage Report, IE Takes Lead Over Chrome & B2B Display Ad Myths
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Internet Explorer Overtakes Google Chrome After Mysterious Usage Spike
As Microsoft is preparing a new browser (code name “Spartan”), the current Internet Explorer browser has shown new life according to data from StatCounter. They show a massive usage spike since November in the US market. IE has thus retaken the browser lead from Chrome. This is all about the PC given that Microsoft has […]
Nike To Create 100,000 Personalized Videos For Nike+ Users
Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+ user data. The videos highlight the individual’s 2014 achievements and offer a look forward to 2015. Each one-minute film, illustrated by French artist McBess, is created by using location, weather, activity and individual movement data. It’s the […]
Marketing Day: Holiday Desktop E-Commerce Report, Unmasking Hate On Twitter & 5 Key Mobile Trends
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google, Samsung Top Brands For Video Ads, An Interview With Nissan’s Head Of Marketing & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […]
Powered By Technology, The CMO Role Grows Up
No longer a cost center, marketing takes on a new role within the organization. Columnist Mary Wallace explores the evolution of CMO responsibilities.
Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
A daring creative agency gets Yum Brands' attention with an unauthorized video ad.
Nissan Marketing VP Says Nelson Mandela Was His Biggest Inspiration: “His Approach To Leadership…Just Blew Me Away”
Get To Know: Nissan Motor Company's Corporate Vice President & Global Head of Marketing and Brand Strategy Roel de Vries
Marketing Day: CES Live Blogs, Marketers To Spend More On Technology In 2015 & A Review Of Twitter’s Analytics Tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland
The SUV maker highlights the versatility of its Cherokee via a stunt it's leveraging through online channels.
Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments.
Marc Poirier Appointed Acquisio CEO & President
"Finding ways to leverage our talent pool and deliver more innovative solutions is one of the most exciting aspects of this role," says Poirier.
Allstate’s Mayhem Sold The Entire Contents Of This Couple’s House While They Were At The Sugar Bowl
In a campaign some dismiss as fear-mongering, the insurance provider highlights the risks of being burglarized because thieves use social media to see who's not home.
Marketing Day: Yahoo’s Big Mobile Ad Play, Getting More Out Of Adwords Scripts & Cosmo’s Facebook Video Results
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Defining Your Marketing Success Metric, Twitter’s “While You Were Away” Feature & Shaping Brand Attitudes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What’s Your Marketing Success Metric? Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Is Twitter […]
How To Shape Your Personal Brand Attitude
When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique attitude that you create when you develop a personal brand. Your attitude is one of the most essential components of your personal brand. Here’s how to shape it. […]
Top 10 Columns From Marketing Land Contributors In 2014: The Most Popular Overall
What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
A Year In Social Sharing: Marketing Land’s Top 25 Most Shared Stories Of 2014
Which stories did our readers find so compelling they just had to share them with their social circles?
Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)
Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]
Marketing Day: Flurry Report, Twitter Ads, Pinterest Promote & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The 12 Days Of Procurement
It’s that time of year again — yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season. While everyone else is busy with hopeful optimism, my grand tradition is to take the “healthy skeptic” approach and try […]