Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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What makes for a valued martech provider?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.
Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new marketing mandate: Learn fast
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist […]
Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the way.
Marketing Day: Google Shopping, brand safety & CMOs on the future of martech
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How a degree in theology led to a career in marketing for Slack’s top marketer
Get to Know Slack's Head of Global Marketing, Kelly Watkins.
What marketers need to know about the Apple WWDC announcements [Podcast]
In this week's show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Ecommerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, […]
Apple introduces HomePod: A premium speaker with Siri
The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy features.
Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google ad-blocking news, LinkedIn’s Matched Audiences & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Data management, Skype mimics Snapchat & CMO interviews
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]
In this week's show, our "Path to CMO" series continues as we visit with SAP Ariba's Alicia Tillman to learn about her marketing career and ... selling tickets to a beach?
Takeaways for marketers from a conversation with Coke’s chief technologist
Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
Report: Apple’s Siri-powered virtual assistant could be announced next week
The smart speaker will need to be more than just a "me-too" device to succeed.
Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Martech vendor investment forecast: Sunny with just a few ‘clouds’
Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.
Is your creative agency killing your campaign?
If your campaign is a flop, your ad creative might not be the problem. Instead, it's time to take a hard look at your agency, says contributor Geoff Gurevich.
Marketing Day: Google ad measurements, link warnings & StepsAway
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.
Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.
Behind the scenes of the Martech 5000 Landscape [Podcast]
In this week's episode, Scott Brinker and Anand Thaker take us through the process of creating this year's martech landscape and, more importantly, what it means for the industry.
Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.