Marketing management
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Marketing Day: Google Shopping ads, landing page tests & Apple’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Use these 5 tips for more engaging client presentations
Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.
Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations
Apple sells 50.8 million iPhones vs. roughly 53 million expected by Wall Street.
Marketing Day: Snap Ads Max Reach, YouTube redesign & Google AdSense
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Paid search trends, the future of local discovery & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to unlock marketing’s creative side for martech success
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers.
10 experts advise how to powerfully pair growth marketing with SaaS product development
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.
Marketing Day: Facebook rights manager, pixel upgrades & earnings reports
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon beats expectations in Q1 2017 with 23% jump in revenue
Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.
Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Sales of Surface tablets and laptops were off 26 percent.
Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Ad revenues rose 19 percent year over year.
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
Marketing Day: iSpot analytics, Oracle chatbots & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: AdSense policies, Twitter revenues & Amazon prime numbers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer's needs.
IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
6 roles you need on your marketing team + 2 you probably haven’t considered
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.
Marketing Day: Facebook related articles, weather data & social media monetization
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google TV ads, LinkedIn matched audiences & Amazon self-service
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already, now is the time to cast your “social vote” for your favorite marketing technology “hacks” submitted over the last few months. The amount of martech knowledge sharing across all the entries has […]
Marketing Day: Display ad spend, Amazon sellers report & Google Home
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.
Marketing Day: Content marketing, digital ad growth & Facebook’s Places Graph
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Top 15 promising project management tools to make your productivity skyrocket
Looking for the right PM software for your team/business, but overwhelmed by choices? Columnist Alexander Kesler has the run-down on some of the top tools on the market.
Marketing Day: Top video creators in March, Google Analytics new home page & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Live blog: Facebook F8 second day opening keynote
Today's opening talks will likely go deep and technical into Facebook's augmented reality moves.
2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing
This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. […]
In final earnings report, Yahoo beats Wall Street with $1.3B in revenue
More than 20 years of being a public company will come to an end this quarter.
2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation
This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been […]
Marketing Day: News from Facebook’s F8, YouTube’s top March ads & IBM Watson
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook launches Facebook Spaces, Camera Effects Platform, Messenger bot discovery at F8
Facebook allows developers to create camera filters, makes it easier to discover Messenger bots and for people to be together in VR.
Marketing Day: SEO tools, ad tech disruption & an online video quiz
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The […]
CMO audit series, Part 2: Untangling the web of mobile technology
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.
Marketing Day: Local search podcast, affiliate marketing & Sprinklr news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Website audits, Instagram Stories & Burger King hijacks Google Home
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to implement an optimization framework for long-term attribution success
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.
How to drive digital transformation strategy in a rapidly evolving technology environment
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
Ad effect is short-lived but gets massive secondary exposure because of novelty.
Marketing Day: Link building, Snapchat analytics & Virool’s Vertical Video Exchange
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
6 areas to make your martech stack work with people, processes and data
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.