Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise unicorn MongoDB and Gates Foundation grantee One Acre Fund. Justin has an MBA from the Wharton School in Entrepreneurial Marketing, and lives in sunny Portland, Oregon.
Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs -- algorithms, assets and continuous optimization.
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools -- after all, tools only work if there's good process and culture already behind them.
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.
In an increasingly complicated martech world, it's easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you're running the ultimate marketing machine.