MarTech » Marketing management » Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US businesses continues unabated, changing the way enterprise […]

Amy Gesenhues on May 22, 2017 at 4:00 pm | Reading time: 5 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
May 22, 2017 by Digital Marketing Depot
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel.
To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
May 22, 2017 by Ginny Marvin
Buyers will be able to see which sellers have been authenticated by publishers.
At IAB Programmatic Symposium, digital advertising looks to grow up
May 22, 2017 by Barry Levine
The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’
Eye-tracker Tobii acquires fellow eye-tracker Sticky
May 22, 2017 by Barry Levine
Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.
Ad fraud detection: A guide for marketers
May 22, 2017 by Ratko Vidakovic
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
5 strategies to improve your ad copy
May 19, 2017 by Mona Elesseily
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
MarTech, conversational UI, and the future of connecting with customers
May 19, 2017 by Jeff Eckman
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.
Using search and social to support TV advertising
May 19, 2017 by Justin Freid
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
The effect of Moore’s Law on behavioral marketing
May 19, 2017 by Brian Massey
Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before.
7 Real-World Tips for Better Social Engagement
May 19, 2017 by Digital Marketing Depot
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media?