[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The event is wrapping up today, so this week’s episode of Marketing Land Live offers a look back at some of the bigger announcements that will impact online marketers.

Much of the focus was on Google Assistant, the company’s smart/virtual assistant that originally powered Google Home devices and has since expanded to Android phones and — as of this week — the iPhone, too. Google made a number of updates to Assistant’s capabilities, including an interesting tie-in with yet another new Google product called Google Lens. That’s an AI-powered visual search tool that turns your smartphone camera into a pretty powerful search box.

We have audio explaining these new developments directly from Wednesday’s Google I/O keynote, featuring Google CEO Sundar Pichai, along with Scott Huffman and Rishi Chandra.

This week’s show runs a little more than 15 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

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Show Notes

Google announces Google Lens, an AI-powered visual search tool

Google confirms “Google for Jobs” job search rolling out in coming weeks

Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google announces Assistant app-discovery channels, broad ranking factors

Google Actions are now available to smartphone app developers

Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced

Google adds more ads to Play Store, and other app ads news from I/O

Live Blog: Google talks AR & VR at Google I/O 2017

Web browsing coming to VR headsets, AR coming to the web via Chrome

Google pushes AMP Ads adoption, announces Celtra & MOAT integrations

Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.