3 key takeaways from MarTech San Francisco 2017
Contributor Sheldon Monteiro insightfully wraps up the key themes of last week's meeting of the martech minds.
Sheldon Monteiro is SapientNitro’s Chief Technology Officer. Sheldon leads global technology capabilities, engineering, quality, methods, devops and tools. He sponsors and is a senior faculty member at SapientNitro’s CMTO University, an in-house executive development program to grow SapientNitro’s marketing technologists.
Why SXSWi is chicken soup for the marketer’s soul
Marketing isn't all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW Interactive and argues that world-changing big-picture ideas should be a regular part of every marketer's diet.
4 tips to break into the C-suite and become a chief marketing technology officer
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers.